HMD Global, the home of Nokia phones, has announced the appointment of Adam Ferguson as Head of Product Marketing.
Formerly Head of Marketing for OnePlus in Europe, Ferguson brings with him a wealth of experience in FMCG, having also held senior marketing positions at EE, Nestle and Unilever.
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Ferguson will be responsible for leading HMD Global’s overarching product marketing strategy across the entire portfolio of Nokia smartphones and feature phones. Ferguson’s appointment comes close on the heels of Stephen Taylor joining the company as Chief Marketing Officer, as HMD Global continues to bolster its leadership team following a host of new product announcements. Ferguson will report directly to Stephen Taylor as they both develop the long-term growth strategy for the full portfolio of Nokia phones.
Adam Ferguson, Head of Product Marketing at HMD Global, said,
“As a mobile enthusiast, I’m delighted to be joining HMD Global, the home of Nokia phones. There aren’t many devices that captivate audiences and evoke such loyalty as Nokia phones do. I look forward to doing this legacy justice and helping bring fans of the brand what they’ve come to expect – the best in quality design and the latest technology at an accessible price point.”
Taylor said, “I’m looking forward to working closely with Adam in his new role and am confident the team will have much to learn from his experience. He is a truly brand-minded marketing leader with broad experience in global blue chip FMCG, telco and consumer tech businesses that will no doubt help propel our product marketing strategy into new and exciting directions.”
Ferguson joins the company at an exciting time, having recently announced the first ever 5G Nokia smartphone – the Nokia 8.3 5G.[i] ( 5G coverage is limited. Actual speed depends on network and other factors.)
HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points.