As India steps up the fight against coronavirus, bottled water brand Bisleri has introduced the Bisleri@Doorstep initiative in its commitment to fulfil the increasing demand for safe and healthy mineral water. The initiative emphasises the importance of staying hydrated at all times and scaling up immunity with added minerals.
Through this initiative, consumers across cities can opt to order directly on the company website www.bisleri.com or by calling the customer care toll-free number 1800-121-1007 to indicate their requirement across a range of sizes. The order will be delivered by the company via its distribution network within 48 hours.
With this direct-to consumer approach, Bisleri wants to assure its consumers that pure and safe mineral water will be delivered to their doorstep as and when required. It aims to educate consumers about how hydration plays a key role in keeping one healthy and boosting immunity. Minerals and trace elements in water are also essential for health, which one may not find in tap water or commonly used purification methods such as RO and UV purifiers.
Bisleri mineral water goes through a rigorous 10-step quality process and 114 tests to ensure every bottle meets the highest possible standards in hygiene. Required minerals essential for our health is added and the water is subjected to 'ozonisation', a process that has the ability to kill bacteria and other microbes of any kind.
Anjana Ghosh, Director of Marketing and Business Development at Bisleri International Pvt Ltd., said, “In testing times like these when most of us are confined to our houses, health and safety matters the most and it is important that we stay hydrated and build our immunity to fight any diseases. With better sanitation, hygiene practices and intake of clean water, we will be better equipped to fight any public health crisis. Through this approach, we want to address any demand-supply gaps in the market and at the same time ensure that consumers choose safe mineral water.”
She added, “We want to reiterate that at Bisleri we give utmost importance to quality and hygiene and at no point in the purification and packaging process, the water is subjected to physical contact.”
The company also heightened its preventive measures across all its plants to safeguard the health of its employees and distributors.