In a bid to offer unmatched video-on-demand content, DTH company Dish TV India Limited has announced its partnership with entertainment app MX Player.
With this strategic association with MX player, Dish TV India has strengthened its portfolio by adding one more app in the app zone on its Android-based connected devices, namely Dish SMRT Hub and d2h stream for its DishTV and d2h users, respectively.
Users will now be able to stream an exciting slate of popular MX Originals, TV shows, music videos and movies across multiple genres and languages. DishTV and d2h already offer the most popular apps, including its streaming app ‘WATCHO’.
Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said, “Our partnership with MX Player makes it easy for our Android box users to access large content library spanning over 10 languages through this in-built app and further enhance their TV viewing experience. Offering unique and unparalleled content to our customers is always a top priority for us and through this partnership, we have taken one more step to fulfil our promise.”
Abhishek Joshi, Head of Marketing and Business Partnerships at MX Player, said, “Our core proposition is to distribute premium original content in local and regional languages for the 100s of millions of Indians for whom smartphones are the first screen. But with the Dish TV association, we are looking at widening our existing base of viewers and extending a superior entertainment experience to Indian audiences across genres and through a screen of their choice — be it their mobiles, tablets or TV screens.”
In addition to MX Player, the Android box offers a host of features, including built-in Google Assistant, Chromecast, Google Play and access to all popular featured OTT platforms such as YouTube, Amazon Prime Video, Zee5, Watcho, Voot, ALTBalaji and many more. Coupled with the ease of using voice commands via Google Assistant, the Android-based set-top box is compatible with any television set. ‘Dish SMRT Hub’ and ‘d2h stream’ are internet-enabled Android-based HD Set Top Box, available for Rs 3,999 for new subscribers and Rs 2,499 for existing subscribers.