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Rise above sex discrimination, health of baby more important than its gender, says Prega News

Conceptualised by ADK Fortune, the campaign #ImwithYellow gives a new colour to good news and asks people to stand with yellow — a colour that symbolises health and happiness

Click on the Image to watch the Video.

We are living in the 21st century but still something as serious as sex discrimination still prevails in our modern society.

Prega News, the pregnancy detection kit brand, has taken the initiative to change the way things have been. In its latest campaign #ImwithYellow, Prega News is urging people to rise above sex discrimination and sensitising them how the health of the baby holds more importance than its gender. To support the initiative, the campaign asks people to stand with Yellow — a colour that symbolises health and happiness.

Joy Chatterjee

Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said, “As a responsible brand, we have always raised awareness in society about the issues that need to be addressed. This time, it is sex discrimination. It’s sad to see that the desire for a boy child over girl still resides in our society. And this needs to be changed. #ImwithYellow is an honest effort in this direction.”

The film has been scripted and executed by ADK Fortune Communications, Gurgaon.

The Film:


Client: Mankind Pharma

CEO: Rajeev Juneja

Brand & Marketing Team: Joy Chatterjee, Gunjan Virmani

Agency: ADK Fortune

Managing Partner: Subroto Pradhan

ECD: Uday Rao

Creative Team: Piyush Gupta, Sanyam Sharma, Tanima Kohli

Account Management: Itee Gupta, Ambar Sharan Lal, Harshita Adlakha

Production house: Useful Garbage Creations

Director: Rahul Srivastava

Producer: Chandra Mani

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