Momentus Digital, the brand solutions representation platform, and Digital Turbine, the mobile delivery platform directly connecting operators and OEMs with app advertisers, announced they are joining forces in India to improve app discovery.
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The reseller agreement paves the way for the expansion of Digital Turbine’s mobile delivery platform. Together Momentus Digital and Digital Turbine will drive mobile solutions that improve app discovery for advertisers and a better experience for end-users.
Intense app store competition, noisy ad environments, and rapid technology expansion into emerging markets, make new user acquisition extremely difficult for app advertisers. By the end of 2020, there will be approximately 400 million smartphone users in India with Android OS smartphones accounting for close to 90% of the total.
“Advertisers want to improve the users’ app discovery experience and reach users directly, especially in strategic growth markets such as India,” said Matt Tubergen, EVP of Digital Turbine Media.
“Our platform delivers a better user experience for end-users through single-tap access to great apps. Taking the noise out of app discovery helps brands reach customers more directly. We are excited to work with Momentus, whose expertise in India’s emerging digital advertising market is unmatched.”
Arooshi Dharamdasani, CEO, Momentus Digital, said, "Digital Turbine’s unique platform is a complete end-to-end solution that begins with device activation and spans the life of the device so that users can easily discover and engage with new applications and content for a better brand experience. We are looking to aggressively expand their share of the market in India. We are confident that the technology expertise of Digital Turbine and our market intelligence will bring in unparalleled synergies and business."