With a belief that music has the power to strengthen the bonds of yaari and build new friendships, McDowell’s No.1 Soda, from Diageo India has associated with Hungama and Hungama Artist Aloud to launch No.1 Yaari Jam Pad across four cities — Bangalore, Kolkata, Mumbai and Chandigarh. These fully equipped jam pads is a platform where music enthusiastic yaars can collaborate with like-minded people to create new music and showcase their stories to the world.
The No.1 Yaari Jam Pads have been curated to offer facilities for audio recording and music video recording along with access to renowned artists to interact and help them fine-tune their music. Original music videos and content from the sessions at No.1 Yaari Jam Pads will be driven on digital platforms of McDowell’s No.1 Soda, No.1 Yaari Jam, Hungama and Hungama Artist Aloud, the talent and independent content platform. This year, McDowell’s No.1 Yaari Jam Pads have provided opportunities to multiple bands like EKA, The Sylvester Trio, Alaap and The Band, Malang, Underground Authority and many more to perform at No.1 Yaari Jam Fests across the country with these renowned artists and have performed live in front of thousands of people.
No.1 Yaari Jam Pad is part of the strategic partnership between McDowell’s No.1 Soda and Hungama, the digital entertainment company. Together, McDowell’s No.1 Soda and Hungama through No.1 Yaari Jam Originals have launched three original tracks “Yaarder Shonge-The Festive Song” by Sunidhi Chauhan and Anupam Roy; ‘Yaari Ka Circle’, featuring musicians Tanishk Bagchi, Darshan Raval and Jonita Gandhi and ‘Yaari’ along with Punjabi sensation — Guru Randhawa and music producer Vee. These musical tracks celebrate the spirit of festivities and encourage everyone to open their hearts and enjoy every moment with yaars.
The Jam Pads can be accessed through https://www.no1yaarijam.in/ located strategically in each city. These Jam Pads will give artists a platform to grow and showcase their talent.
Amarpreet Anand, VP & Portfolio Head, Marketing, Diageo India, said, “Through No.1 Yaari Jam Pads, we enable bands with fully equipped spaces to come together and create music with each other. Jam Pads are designed to become hotspots to allow deep connections to be established through constant collaboration between not just the band members but the larger artists as well.”
Siddhartha Roy, COO, Hungama Digital Media, said, “Our partnership with McDowell’s No.1 Soda explores the natural synergies between us and No.1 Yaari Jam. Deeply entrenched in music, our association has enabled interactions between artists and fans while also providing a platform to emerging musicians. We are glad to have created No.1 Yaari Jam Pads and are certain that these will empower bands by providing them a dedicated space for music.”
Soumini Sridhara Paul, Vice-President, Artist Aloud, Hungama Digital Media, said, “Hungama Artist Aloud has established itself as the go-to platform for independent content creators and music lovers. Independent artists are increasingly getting recognised for their talent and their music is fast penetrating into the mainstream. We are excited to offer a space that will enable them to unleash their full potential. The episodes created out of their jamming sessions will help the viewers realise the limitless potential of these independent bands.”