Rising Star Awards 2022 - Winners

Best Media Info

Editor’s Picks

Hungama Play launches ‘Sanam Hotline’, a new original comedy show in Marathi and Hindi

The show features popular actors of the Marathi entertainment industry in lead roles. Produced by CafeMarathi Studios, the show is directed by Akash Gursale and is now available to stream on Hungama Play and partner networks

Hungama Play, a video-on-demand platform owned by Hungama Digital Media, launched ‘Sanam Hotline’, a new Hungama Original in Marathi and Hindi. A comedy, the show revolves around three call centre executives who run an adult hotline and an unfortunate misadventure that gets them involved with an extortion racket turning their lives upside down. The cast of the show is headlined by actors from the Marathi entertainment industry, including Pushkar Jog, Sai Lokur, Uday Nene and Vinay Yedekar. Produced by CafeMarathi Studios, the show is directed by Akash Gursale and is now available to stream on Hungama Play and its partner networks.  

Recently fired from their mundane jobs at a call centre, Ishaan (Pushkar Jog) and his friend Abhijeet (Uday Nene) decide to do something exciting with their lives and start an adult hotline. Called Sanam Hotline, the sole aim of this service is to fulfil its customers’ fantasies and desires telephonically. Shivani (Sai Lokur), their colleague and Ishaan’s love, joins their little start-up too. Together they tackle the assortment of customers, from those seeking companionship to those who just want quick fun; their tiny company begins to succeed. Until the day, some of their customers begin to get extortion calls. Then begins a roller-coaster ride that turns the trio’s lives into a comical mess. A kidnapping gone wrong, an extortion racket targeting Sanam Hotline’s customers and a police inspector who will not rest until he arrests Ishaan and Abhijeet, this hotline is certainly entertainment guaranteed,    

Siddhartha Roy, COO, Hungama Digital Media, said, “With Hungama Originals, we have created a library of award-winning original content that has won global appreciation for narrating relatable and interesting stories. Sanam Hotline gives us another opportunity to offer our users a show that is entertaining, local in its storytelling technique, yet global in its appeal. We are thrilled to announce that with our upcoming original shows, we will be offering more such engaging content, aiming to increase consumption on our platform by 2.5x over the next year.”

Nikhil Raibole, Co-Founder and CEO, CafeMarathi Studios, said, “At CafeMarathi, we have actively worked towards creating shows that are entertaining and engaging. Sanam Hotline is a humorous show without a single dull moment and is bound to entertain the viewers. The show features some of the most renowned names from the Marathi entertainment industry who have delivered engaging performances. It was a great experience to work with Hungama Play once again, and we are certain that the platform’s extensive distribution network will help deliver the show to an extensive audience.”

The show is now available to stream on Hungama Play, Hungama’s video-on-demand platform. Sanam Hotline is also available to stream through Hungama Play on MX Player, Airtel Xstream App, Vi Movies and TV, Amazon Fire TV Stick, Tata Sky Binge, DishSMRT Stick, D2H Stream, DishSMRT Hub, ISPs like Meghbela Broadband, Alliance Broadband, ACT Fibernet and Netplus, and Smart TVs like TCL, OnePlus TV, Sony Bravia, CVTE, Toshiba and CloudWalker. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV. It will also be available to stream on SonyLiv and Flipkart Video at a later date.

Pushkar Jog said, “Working on the digital medium allowed me to experiment with my performance. I am glad to have had the chance to work with CafeMarathi. I am certain that the audience will enjoy the show on Hungama Play. I look forward to their reactions.”

Uday Nene said, “Sanam Hotline is a rib-tickling comedy that you can enjoy on a weekend with your friends. The show is entertaining from the first scene itself and will certainly be enjoyed the viewers. I am glad to have worked with the wonderful cast, CafeMarathi and Akash Gursale.”

Sanam Hotline is now available on Hungama Play and partner networks.



Post a Comment