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India wins 12 awards at MMA’s 2020 Smarties X

Johnnie Walker and What’s Your Problem honoured with ‘Best in Show’ for “The World’s Most Travelled Billboard”. Mindshare India wins five gold awards and one bronze

The Mobile Marketing Association today announced the winners for the 2020 Smarties X and Smarties North America Award Programs during the Smarties Unplugged Virtual event, November 10-11.

Advertising agencies from India have won 12 awards. Johnnie Walker and What’s Your Problem Brand Solutions earned Best in Show honours for “The World’s Most Travelled Billboard”.

Indian winners:

Under Marketing Objective

Brand Awareness

∙  Gold: Johnnie Walker and What's Your Problem Brand Solutions for “The World's Most Travelled Billboard”

Lead Generation / Direct Response / Conversions

∙  Gold: Lifebuoy, Unilever and Mindshare India for “Delivering hygiene one meal at a time”

Social Impact / Not For Profit

∙   Silver: Google India and Toaster for “Be Unstoppable #WithALittleHelp from Google”

Under Media

Mobile Social

∙   Bronze: Chupa Chups and Dentsu One for “The Fun Stimulator Always-on-content Campaign (2019 - 2020)”

Under Technology

Location-Based Services or Targeting

∙  Gold: Blueair and Mindshare India for “Blueair Pollution Alert System”

mCommerce

∙  Bronze: Hindustan Unilever Limited and Mindshare India “Hindustan Unilever Limited”

User Generated

∙  Gold: Pepsi and Mindshare India for “When Indian Youth practiced The New Normal With Swag”

∙  Silver: Google India and Toaster for “Be Unstoppable #WithALittleHelp from Google”

Social Good

∙ Gold: Pepsi and Mindshare India for “A Fund Raising Initiative to Provide 2.5 Million Meals in India”

Pivot Marketing

∙ Silver: Perfetti Van Melle India (Center fresh) and Creativeland Asia for “Center Fresh - Stay Fresh Behind the Mask”

COVID 19

Social Distancing

Silver: Perfetti Van Melle India (Center fresh) and Creativeland Asia for “Center Fresh - Stay Fresh Behind the Mask”

Gold: Pepsi and Mindshare India for “Practicing The New Normal With Swag”

The winners were selected from among hundreds of submissions across more than 20 countries, and were initially evaluated by the Smarties Screening Council of over 100 marketing professionals at leading brands, agencies and technology enablers across the globe to determine the shortlist. These shortlisted campaigns were then reviewed in virtual jury sessions by the MMA’s independent jury, which is comprised of some of the best marketing minds in the industry led by jury president, Katrina Beach, Vice President of Digital Capabilities and Platform Migration, Barclays.

"It was an honour to serve as the jury president this year and am grateful for the engagement of our judging pane," said Katrina Beach. "The submissions were among the best in the marketing community and deserve to be rewarded for their innovation, creativity and success.”

“Even in these incredibly uncertain times, I am excited and impressed to see some really beautiful campaigns in the global submissions, as well as from North America and how even in the face of Covid-19, brands and their partners found appropriate and relevant ways to communicate their messaging as well as push the boundaries of creativity and effectiveness,” said Sheryl Daija, Chief Strategy Officer, MMA. “The jury definitely had their work cut out for them as they determined which campaigns were worthy of the SMARTIES X or SMARTIES North America gold, silver, and bronze awards as well as our most sought after Best In Show award.”

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