According to Wavemaker Mesh report, the 2020 IPL buzz volume is set to grow 2X from last year and has already registered 38 million conversations across different social media platforms. The report further predicts 60 million-plus conversations until the season ends.
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Dream11 ads have emerged as the most loved ads during the IPL 2020 followed by Oppo, Tata Motors and Samsung ads.
The report said Chennai Super Kings is driving IPL’s popularity on social media. It says Virat Kohli, MS Dhoni, Rohit Sharma and AB De Villiers are the most discussed players on social media and are leading the player’s index. The study is based on multiple data points collated to create meaningful and actionable Insights.
The report has data sources from multiple consumer touchpoints across
digital ecosystem ranging from social listening, Google searches, website visits, BARC, video analytics in partnership with Vidooly, interaction data points collected from Facebook, Twitter, Instagram and YouTube.
According to the report, online fantasy sports has seen a surge with 90 plus million web traffic and 30 million Google searches for the top five fantasy leagues in September 2020.
However, the social buzz has declined over the last few weeks and is reaching the fatigue phase mirroring the TVR (television rating trend). The fourth week of IPL recorded a 64% drop in social media buzz to 614,000 conversations as opposed to 1.7 million conversations registered in the first week of IPL. The report further predicts a huge spike in the next two weeks.