Httpool has been announced as Bidstack's official advertising sales partner for India. This platform empowers brands to place advertising into spaces that sit naturally within video games, leveraging the immense potential of the gaming industry.
This new partnership strengthens Bidstack's presence in a significant, strategic market and will help the platform continue to grow in the region.
Yasin Dabhelia, Bidstack's Global Demand Partnerships Director, said, "Shifts in media consumption globally are making it harder for advertisers to reach their audiences, and there has been a significant industry-wide discussion about how these changes could be here to stay. Bidstack's holistic approach to gaming, combined with our partners' local expertise, creates a powerful entry point for brands that want to access this desirable, growing, and influential audience. I'm excited about working with Httpool, and look forward to building long-lasting relationships with them."
"Marketers today are increasingly focussing on gaming and esports as a marketing channel. This became even more so obvious during lockdowns. And so, partnering with Bidstack comes in at the right time. It creates an opportunity for us to actively participate in the discussion around how to activate the gaming space in the most authentic way and figure out the best ways to talk to gamers," said Amit Gupta, Managing Partner, Httpool India.
Httpool, an IMS corporate company, represents leading digital media platforms across Europe and Asia. It supports their growth as well as drives business results for traditional and native advertisers across over 30 markets. Based on an innovative set of technology and performance solutions, seasoned vertical teams, and extensive market know-how, Httpool enables advertisers to connect with their audiences in the most efficient and effective ways, consistently maximising their ROIs.
Bidstack, an in-game advertising platform, bridges the gap between game developers and advertisers by enhancing the gaming experience with real-world ads. Bidstack unlocks gaming for advertisers, allowing them to reach a captive audience in a creative, effective, and engaging way.