Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN), represented highly applauded work, this time at Promax Asia 2019. Campaigns conceptualised and executed by the agency bagged five metals — three Gold and two Silver.
The awards that Taproot Dentsu is celebrating are for their client Star Sports and Discovery Network:
Star Sports — “IPL 2019”
The Vivo IPL campaign, ‘Game Banayega Name’, the 20-20 format, as facilitated by the IPL was dramatically captured in different forms through the campaign.
Best Sports Campaign (Gold): IPL 2019 ‘Game banaayega name’
Best Sports Promo (Gold): Anthem
Best Sports Promo (Silver): First Match
Best Promo not using programme footage (Silver): First Match
Discovery Network — “2019 Tariff Campaign — Dikh raha hai!”
In response to TRAI’s tariff order, a piece of communication to let viewers know that all they had to pay to watch all nine Discovery channels, was Rs 8.
Best out-of-house station image (Gold)
Speaking about the wins, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, said, “Recognition always feels good, but it's even sweeter when it comes on the back of real work that worked in the real world. Both the campaigns were labours of love, hard work and faith — as much our clients' as ours. We're delighted with the results.”
Ayesha Ghosh, General Manager, Taproot Dentsu, added, “Winning at the Promax is humbling, as it speaks to excellence in both creativity and effectiveness, in a global award show. It is what we are here to do at Taproot; to create imaginative and even inspiring work that helps the brand meet its objectives. We’re thrilled and hope to continue the good work through 2020.”