Interactive Avenues, a Reprise Network Company, the digital arm of IPG Mediabrands India, has been appointed as the digital agency of Wahl India, which deals in professional, consumer and pet grooming product line.
A 108-year-old legacy brand, Wahl products are sold across 165 countries, with six global manufacturing facilities.
The mandate for Interactive Avenues includes social media and e-commerce duties. The account will be handled by the agency’s Mumbai office. Through this partnership, Wahl is looking to strengthen its presence in the professional grooming segment in India.
Amardeep Singh, CEO, Interactive Avenues, A Reprise Network Company, said, “India is an established and expanding market for the grooming industry. Social media and influencers play a pivotal role in establishing lifestyle and grooming trends. Therefore we see a huge potential for Wahl India to dominate this space. We are excited to start this journey, and we are looking forward to using our cutting-edge tools and analytics to create an impact for Wahl India.”
Balaji Purushothaman, MD, Wahl India Grooming Products Pvt. Ltd, said, “Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Our products remain the finest and most innovative in the industry and aide our discerning consumers and professionals to achieve the desired results, with minimal effort. With the vision to build awareness for the Wahl brand, we are excited to partner with Interactive Avenues, to help us achieve our objective in a most impactful way.”