On Purpose has hired Dipankar Mukherji as its first Executive Creative Director to bolster its offer for creative solutions for brands.
Mukherji joins On Purpose with over 22 years of experience in the advertising industry and has worked on 80 plus Indian and international brands across various categories. Having built the early part of his career at J Walter Thompson and then moving on to Hakuhodo Percept, Access Leo Burnett, Cheil Worldwide, followed by an entrepreneurial stint with Commasutra, Mukherji was most recently Executive Creative Director at ODN Digital Solutions, a digital, e-commerce and content company.
His portfolio of work includes brands like PepsiCo Food & Beverages, UNICEF, Nestle, Siemens, Maruti Suzuki, Hero MotoCorp, Airtel, Samsung and many others.
With Mukherji on board, On Purpose is strengthening its creative solutions for brands and organisations wanting to reach consumers in new and exciting ways and drive more compelling behaviour change programmes. At On Purpose, Mukherji will lead the design and content team, working with its existing clients on strategic brand communications, brand campaigns, TVCs and brand design programmes.
Girish Balachandran, Managing Partner, On Purpose, said, âTimes like these, make you do crazy stuff. Weâre far too aware of the role of powerful creative and design for visual storytelling to let an opportunity like this, of hiring someone of Dipankarâs calibre and experience, pass by. Looking forward to doing some magical work, together.â
âOn Purpose is charting a unique path in the industry. To use the power of communications to focus on social change in India. Iâm excited about the role and am looking forward to working with the team on delivering big picture narratives and insight-driven campaigns for our clients,â said Mukherji.
In its third year now, On Purpose has built a portfolio of clients in climate action, public health, education and gender issues.