Premium streaming platform Disney+ Hotstar has announced Dream11 and Boost as the co-presenting sponsors for the 13th edition of the IPL.
The platform has also on-boarded 11 other key sponsors including Acko, Maruti Suzuki, KhataBook, Flipkart, Swiggy, Ace23, HDFC Bank, Great Learning, MX Player, Kingfisher Calendar and AMFI (Association of Mutual Funds in India).
Key advertisers of Dream11 IPL 2020 - Procter & Gamble, Lenskart, Kelloggs, Himalaya, Apple, Intel, JSW, Ikea, Jeep, Urban Company, Sleepwell, JBL, Visa, Mastercard, and CarDekho among others.
Scheduled to begin on September 19, the Dream11 IPL is 2020's first big sporting extravaganza.
Nitin Bawankule, President, Ad Sales, Star and Disney India, said, “Dream11 IPL 2020 will be a major catalyst for viewers and fans, who are longing to see their favourite stars back on the field. We have created avenues for interactive advertising innovations that enable brands to engage with their audience more effectively. This has resulted in interest and investment from prestigious brands across categories as varied as auto to e-commerce to banking. All of this, coupled with enormous interest from viewers and fans, makes us confident that this year’s Dream11 IPL will be a resounding success.”
Disney+ Hotstar has added new features to the interactive Watch’N Play social feed that allows a nationwide virtual community of cricket lovers to share excitement and support while watching the matches live on the platform. Replicating the exhilarating roar of the stadium, fans will be able to determine the mood of the nation using an interactive emoji stream. Cricket lovers will be able to join in the action by expressing themselves using ‘Hotshots’ selfies or a new video feature ‘Duets’ that lets fans create customised videos, showcasing their rendition of famous shots and reactions of their favourite Dream11 IPL Heroes.
Brands have been leveraging the great opportunity live sports marketing provides for real-time consumer engagement on Disney+ Hotstar. All live matches will be exclusively available to new and existing subscribers of Disney+ Hotstar VIP (Rs 399 for 12 months) and Disney+ Hotstar Premium (Rs 1499 for 12 months).