Call for entries open for BuzzInContent Awards 2020 Enter Now

Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent
BuzzInContent Awards
cms

19th meeting of Supreme Court-mandated Committee on Content Regulation in Government Advertising held

The apex court mandated states to set up three-member committees on CCRGA. Some states have already constituted their committees. The CCRGA meeting took a serious note of the fact that other states are yet to constitute their committees

The 19th meeting of the Supreme Court-mandated Committee on Content Regulation in Government Advertising (CCRGA) was held (virtually) on September 4.

Call for entries open for BuzzInContent Awards 2020 ENTER NOW

Advertisment

The meeting, chaired by Om Prakash Rawat, former Chief Election Commissioner of India, was attended by two other members, Ramesh Narayan of Asian Federation of Advertising Associations and past President, IAA and Ashok Kumar Tandon, part-time member, Prasar Bharti Board.

According to directions from the Supreme Court, states are mandated to set up their respective three-member committees on Content Regulation of Government Advertisements. Karnataka, Goa, Mizoram and Nagaland States have already constituted state-level, three-member committees. The State Government of Chhattisgarh has given its consent to the Central Committee to monitor the content of their government advertisements.

The CCRGA meeting took a serious note of the fact that other states are yet to constitute their respective state-level committees.

The CCRGA was of the view that some state governments’ delay in setting up the state-level committees may be construed as contempt of Supreme Court’s order.

The CCRGA’s attention was also drawn to the fact that some respondents were yet to furnish their replies to the notices issued to them in response to the complaints received by the committee.

In view of the current Covid-19 pandemic, the committee decided to allow further time to respondents to furnish their replies to the notices in all the pending complaints lodged with the committee.

The CCRGA felt non-compliance of its decisions was a serious matter.  It was of the opinion that in the event of any non-compliance of CCRGA’s orders, the committee may be constrained to put embargo on further advertisements by nodal agencies of governments concerned, which come under purview of this committee.

The committee may, if necessary, also decide to summon officials of the Govt. agencies concerned dealing with release of advertisements in the event of undue delay in responding to committee’s notices.

It may be recalled that as per the Supreme Court’s directions on May 13, 2015, the Government of India on April 6, 2016, had set up a three-member body consisting of “persons with unimpeachable neutrality and impartiality and who have excelled in their respective fields”, to look into content regulation of government funded advertisements of all media platforms.

Under the Supreme Court’s guidelines dated May 13, 2015 – “the content of Government Advertisement should be relevant to the government’s constitutional and legal obligations as well as the citizen’s right and entitlements”.

The Supreme Court also observed that “Advertisement materials should be presented in an objective, fair and accessible manner and designed to meet the objectives of the campaign”, “Advertisement materials should be objective and not directed at promoting political interests of ruling party”, “Advertisement Campaigns be justified and undertaken in an efficient and cost-effective manner” and “Government advertising must comply with legal requirement and financial regulations and procedures”.

The committee is empowered to address complaints from the general public on violation of the Supreme Court’s guidelines and make suitable recommendations.

The complaints may be filed before the committee on its address: The Member Secretary, Committee on Content Regulation in Government Advertising (CCRGA), Room No. 469, 4th Floor, Soochna Bhawan, C.G.O. Complex, Lodhi Road, New Delhi-110003 (Contact No. 011-24367810,  whatsapp No. +91 9599896993) or to its email: ms.ccrga@gmail.com.

Info@BestMediaInfo.com

Advertisment
Post a Comment