The emergence of OTT has disrupted the experience of entertainment for the audience, making it accessible, affordable, and uncomplicated. While many Indian OTT platforms have tried to be inclusive about regional content, Marathi craft is yet to see its high praise. Filmmaker and producer Akshay Bardapurkar of Planet Marathi, actor Pushkar Shrotri, and music composer Aditya Oak are all set to launch Planet Marathi OTT, a platform that will curate Marathi content, exclusively for Marathi audience.
Planet Marathi OTT’s tagline, ‘Ma Mancha, M Marathicha’ evokes a sense of pride as it is set to see the launch of an OTT specifically for Marathi audience. Planet Marathi OTT will host a plethora of binge-worthy Marathi content such as films, theatre, television shows, infotainment, educational content for kids, fiction, non-fiction, reality shows, and a lot more. It is the future of digital entertainment in the Marathi language. IOS and Android users globally will witness entertainment experience that meets international benchmarks with this app. Making premium subscriptions affordable for every household and viewing experiences simplified for all age groups, Planet Marathi OTT will stream more than just regular entertainment. The OTT will stream recreational content like karaoke songs, recipes, yoga, health, and live-fitness videos too.
Akshay Bardapurkar, Producer, CMD, Planet Marathi Seller Services Pvt. Ltd., said, “Marathi films lack the edge in calculated box office releases. Planet Marathi aims to simplify this for talented filmmakers, who want to reach the global audience without worrying about consuming the budget on marketing the films rather than crafting it. Planet Marathi’s overarching vision is to create an ecosystem where Marathi films, filmmakers, artists, technical teams, and most importantly the language thrives.”
Actor Pushkar Shrotri and CEO of Planet Marathi Seller Services Pvt. Ltd. defines Planet Marathi OTT as a ‘new-age entertainment’ solution. He said, “We see a paradigm shift in the way content is being consumed today, the changing times are setting new archetypes in Marathi entertainment, OTT being at forefront of this movement. Marathi entertainment industry needed a call for action where an exclusive Marathi OTT is launched to cater to the entertainment needs of Marathi audience, Planet Marathi OTT will do exactly that.”
“Planet Marathi honours the language, culture, and the spirit of Marathi! It gives us great honour to represent India’s one and only Marathi OTT. I am truly ecstatic to be a part of the team and we hope the audience will also love our offerings. It is a proud moment for me,” said Aditya Oak Music composer and COO at Planet Marathi Seller Services Pvt. Ltd.