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Jacqueline Fernandez is brand ambassador for Pee Safe’s Raho Safe products

With Fernandez on board, the brand aims to connect with every segment of the population, be it in metros or tier 2 and 3 cities

Pee Safe, a hygiene and wellness brand, has signed actor Jacqueline Fernandez as brand ambassador for their Raho Safe range of products. The actor will represent the extensive Raho Safe range that is high on quality and affordable.

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As the brand ambassador for the Raho Safe range, Pee Safe aims to leverage her popularity across various segments. The range includes an alcohol-based hand sanitiser, surface disinfectant, surface protectants, face masks, face shield, and other hygiene products. All Raho Safe products have seen increased demand during the ongoing Covid-19 pandemic, given the focus on hygiene.

Vikas Bagaria, Founder, Pee Safe, said, “We are delighted to have Jacqueline on board as our brand ambassador for the Raho Safe range. She brings a lot of youthful energy and is a huge influence on the millennial generation. With her on board, we will be able to connect with every segment of the population, be it in the metros or the tier 2 and 3 cities. The personal hygiene market is expected to reach $15 billion by 2023 in India, more so after the pandemic. We launched the Raho Safe range just before the coronavirus outbreak with an aim to improve access to better hygiene and wellness products that are also affordable. With Jacqueline, we also aim to strengthen our messaging around the importance of feminine hygiene.”

Actor and Raho Safe’s Brand Ambassador, Fernandez, said, “At the outset, I wish to commend Raho Safe for their efforts towards ensuring hygiene and wellness for everyone. I resonate with the brand’s ideology of access to good hygiene and sanitation being a universal right and I am thrilled to come on board as their brand ambassador. All the products under the Raho Safe range, from the hand sanitiser to the face masks and surface disinfectants, are more important than ever in today's scenario. And the best part is that they are also affordable. I truly believe that staying hygienic is not an option or a habit, but a way of life. I hope that we can together change people’s mindset and help educate the masses on the importance of hygiene both during and after the pandemic.”

Pee Safe and Raho Safe products are currently available in modern trade, general stores, airports, and organised stores across 70+ cities and online at www.peesafe.com and across e- commerce platforms such as Amazon, Myntra, Nykaa, and Flipkart.

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