Beverage company Coca-Cola India has introduced Spiced Buttermilk, a refreshing offering under its dairy beverage brand Vio, to beat the summer heat. Made from curd, Vio Spiced Buttermilk offers pure goodness of the traditional homemade chhaas with a spicy twist, crafted to suit the palate of Indian consumers. The product contains no preservatives or added colour and comes in a convenient 180ml Aseptic packaging at an attractive price point of Rs 15.
Vio Spiced Buttermilk further expands Coca-Cola’s existing portfolio of beverages, providing more choices to the consumers. The introduction of Vio Spiced Buttermilk is a part of the company’s hyper-local strategy that focuses on developing localised products in India to suit consumer preferences specific to a region.
Vijay Parasuraman, Vice-President, Marketing, Coca Cola India and South West Asia, said, “India is the largest dairy production and consumption market in the world. Through our history, dairy products have evolved with our culture to suit our palate and cuisine. And buttermilk is unique among them. It is versatile with taste and ingredients that has adapted locally across every region of our country. In the present times when consumers are looking for functional beverages, Vio Spiced buttermilk is our offering that aims to refresh drinkers while providing that daily dose of goodness. This launch is our attempt to recreate the magic of spiced buttermilk that appeals to the certain regional tastes.”
Talking about innovation behind the launch, Sunil Gulati, Vice-President, Technical and Supply Chain, Coca-Cola India and South West Asia, said, “We have ramped up our focus on product innovation with an aim to build a localised consumer-centric portfolio. Dairy as a category is deep-rooted in Indian tradition, having been consumed as a refreshment or digestive drink for centuries, with an ever-growing mass appeal spanning the length and breadth of the country. Our intent with the launch of Vio Spiced Buttermilk was to create something for the community we operate in, to adapt to the local flavours of the country and expand our beverage portfolio to provide our consumers a beverage of their choice.”
A key offering in The Coca-Cola Company’s beverage portfolio, Vio was introduced by Coca-Cola India in 2016 with the intent to make a ready-to-drink, value-added dairy beverage option available to the consumers.
Vio Spiced Buttermilk can be conveniently ordered from the comfort of one’s home through leading e-commerce platforms. It will also be available in stores across Delhi and Chennai, and major towns in Orissa, Andhra Pradesh, Goa, and Maharashtra.