Big Ganga, Zee Entertainment Enterprise Limited’s Bhojpuri General Entertainment Channel in Bihar, Jharkhand, and Purvanchal, will bring to its viewers a morning of fitness to promote healthy living on International Yoga Day, June 21.
Celebrating the occasion the channel will bring a fitness show ‘Yoga Futurefit’ to motivate viewers to take up the habit of yoga to reduce their anxiety and keep their mental health at check. The two-hour show will be telecast on June 21 between 7am and 9am on Big Ganga and 6am to 8am on Facebook.
Advocating the benefits of the practice, Yoga Futurefit will be a two-hour yoga special initiative on International Yoga Day, which will feature Yoga Guru Suneel Singh. The expert teaches and practices Yogasana, Pranayama, Bandha, Mantra, Mudra, meditation, cleansing Kriyas and Japanese Tao Yoga all across the globe. Joining him on the show will be Yoga enthusiast Nidhi Jha. The duo will come together to speak about the benefits of yoga and give viewers tips to make their future fit and healthy. Helping the audience make the smart and healthy lifestyle choice, these two experts will also be seen teaching them a host of yoga postures that they can practice at home.
Samrat Ghosh, Cluster Head, ZEEL, said, “We have always kept our audience at the very core of what we stand for and elevated their mood during festivities, celebrations, or such testing times. In our endeavour to eliminate the current anxiety and negativity that we see, we curated this initiative to help our viewers maintain calm and a healthy lifestyle. Yoga has always been a relaxing exercise that has many benefits and through this activity, we would want to urge our audience to incorporate it as part of their daily routine and move towards a healthier future. We would also like to thank Suneel Singh and Nidhi Jha for taking time out and helping our viewers.”
Amarpreet Singh Saini, Business Head, Big Ganga and Zee Biskope, said, “We always give importance to the wellbeing of society and reiterate the same through each of our shows and offerings. Yoga Futurefit is yet another initiative by us to instil a sense of how important is it to lead a healthy and happy life. As people cannot go to gyms or go out for their regular walks, yoga is a perfect workout which we all can follow at home at present and long after the lockdown ends.”
The property will be supported through 360-degree marketing campaign where TV channels Big Ganga and Zee Biskope will run the promo and will further be amplified through graphical support. In addition to the above, a one-week pre promotion across all the digital platforms through Cover, GIF, Static and Micro content shall further amplify the reach of the property.
Big Ganga will also be coming up with its Sawaan line-ups.