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HD channels command 13% viewership on PrimaVU panel vs 4% on currency panel

BARC India launched PrimaVU Individual data in Week 15 that measures top 3% of Socio Economic Strata in 6 Megacities at 2+

According to the BARC India data for Week 18 of 2020, HD channels have a viewership share of 13% on PrimaVU premium panel as compared to 4% on currency panel for NCCS A in megacities.

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BARC India launched PrimaVU Individual data in Week 15 that measures top 3% of Socio Economic Strata in 6 Megacities at 2+.

PrimaVU | Megacities

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Week 18 (Imp’000)

Week 18 Share %

HD Channel

16501

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13%

SD Channel

108148

87%

Total

124650

100%

 

CP NCCS A | Megacities

Week 18 (Imp’000)

Week 18 Share %

HD Channel

79524

4%

SD Channel

1831977

96%

Total

1911502

100%

Among the top-10 HD channels in Week18, Sony Entertainment Television HD was the most viewed HD channel with 15,27,000 Impressions followed by Star Plus HD with 13,47,000 Impressions.

Only HD Hindi news channel Aaj Tak HD was the third most-watched HD channel garnering 13,16,000 Impressions.

Prima VU | Megacities Universe | Top 10 HD Channels | Imp'000 (sum)

Channel

2020W18

Sony Entertainment Television HD

1,527

STAR Plus HD

1,347

Aaj Tak HD

1,316

STAR Gold HD

1,135

Colors HD

1,012

Sony MAX HD(v)

998

Zee Cinema HD

606

&pictures HD

525

SONY SAB HD

497

Zee Bangla HD

467

 

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