In the fight against Covid-19, as people grapple with getting used to the new normal — there is a shift in the collective consciousness across the globe. Every day, we are inspired and uplifted by beacons of hope, countless acts of selflessness, kindness and courage from people around the world.
Beverage company Coca-Cola has launched an inspiring video that sums up this new paradigm, saluting the spirit of humankind with the tagline ‘Maana Mushqil ki Ghadi Hai, Par Ummeed Uss Se Badi Hai’. The short film, recognises and pays tribute to positivity, togetherness and the generosity of the human spirit.
Agency: McCann Worldgroup India
Written by: Prasoon Joshi