As the coronavirus outbreak has forced people to stay home, there is a spike in television viewership and advertising according to the BARC India data for Week 10 of 2020 (Saturday, March 7 to Friday, March 13) over the previous week.
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The viewership of overall television for all India in Week 10 grew by 5% to 906.2 billion from 865.9 billion viewing minutes.
|
India 2+
|
Viewing Minutes Bn
|
|
|
Total TV
|
Wk 9
|
Wk 10
|
Growth
|
|
865.9
|
906.2
|
5%
|
According to the BARC data, Hindi News genre grew by 13% while Sports registered a growth of 16%. In terms of the absolute number of viewing minutes, Hindi Movies channels recorded the maximum growth. The Hindi Movies genre grew by 11.5 bn viewing minutes over the previous week.
|
India 2+
|
|
|
|
|
Genre
|
Wk 9 VM Bn
|
Wk 10 VM Bn
|
Growth
|
|
Hindi GEC
|
180
|
182.7
|
2%
|
|
Hindi Movies
|
118.3
|
129.8
|
10%
|
|
Kids
|
54.5
|
59.2
|
9%
|
|
Hindi News
|
33.5
|
37.7
|
13%
|
|
Sports
|
12.4
|
14.4
|
16%
|
The advertising on television also known as free commercial time (FCT) for all India grew by 11% from 28.2 Million seconds to 31.2 Million seconds.
India 2+
|
FCT Mn seconds
|
Wk 9
|
Wk 10
|
Growth
|
|
28.2
|
31.2
|
11%
|
The advertisement by Toilet and Floor Cleaner brands were up by 40% while Social advertisements by government and Toilet Soaps categories grew maximum in terms of absolute numbers. Both the categories separately captured about 0.6 million seconds more in Week 10 than in the previous week.
|
India 2+
|
|
|
|
|
Categories
|
FCT'000 (Wk 9)
|
FCT'000 (Wk 10)
|
Growth
|
|
SOCIAL ADVERTISEMENTS-GOVT
|
3132.5
|
3758.5
|
20%
|
|
TOILET SOAPS
|
2512.8
|
3193.3
|
27%
|
|
ECOM-MEDIA/ENTERTAINMENT/SOCIAL MEDIA
|
2008.3
|
2215.7
|
10%
|
|
WASHING POWDERS/LIQUIDS
|
1913.7
|
1975.9
|
3%
|
|
SHAMPOOS
|
1457.1
|
1835.4
|
26%
|
|
TOOTH PASTES
|
1787.6
|
1810.9
|
1%
|
|
TOILET/FLOOR CLEANERS
|
1124.8
|
1574.5
|
40%
|
Among the top advertisers, Hindustan Unilever topped the chart with 5.2 mn seconds of FCT. Reckitt Benckiser and Government of India were at No. 2 and No. 3, respectively.
|
Advertiser Group Wk 10
|
FCT’000
|
|
HINDUSTAN UNILEVER LTD
|
5219.5
|
|
RECKITT BENCKISER GROUP
|
1696.3
|
|
GOVT OF INDIA
|
956.6
|
|
ITC LTD
|
872.0
|
|
PROCTER & GAMBLE
|
734.3
|
|
GLAXOSMITHKLINE GROUP OF COMPA
|
676.2
|
|
COLGATE PALMOLIVE INDIA LTD
|
597.3
|
|
CADBURYS INDIA LTD
|
533.7
|
|
PEPSI FOODS
|
491.3
|
|
WIPRO
|
489.7
|
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