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KV Sridhar’s Hypercollective acquired by Nihilent

Sridhar, popularly known as Pops, joins Nihilent as the Chief Creative Officer

Minoo Dastur, President and CEO, Nihilent and KV 'Pops' Sridhar, Chief Creative Officer, Nihilent.

Nihilent, a global consulting and services company that uses human-centered approach for problem-solving and change management, announces the acquisition of ‘Hypercollective’, a cross-disciplinary innovations agency founded by KV Sridhar aka Pops that solves real-world problems for brands, corporations, and governments.

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Further to this acquisition, Pops will continue to look after all the creative initiatives at Nihilent and Hypercollective. Nihilent’s technology stacks used for a deeper understanding of the customers, will be amplified with Hypercollective’s creative capabilities to bridge the gap between technology, digital, spatial, and creative.

Nihilent is a global consulting and services company that uses human-centered approach for problem-solving and change management. Nihilent’s comprehensive range of expertise in customer research, process and technology enables newer heights of business performance. Nihilent enables customers to realize these strategic goals through its comprehensive Business Consulting, Analytics and Technology offerings.

Commenting on the acquisition, L.C. Singh, Director and Executive Vice-Chairman, Nihilent, said, “Nihilent is glad to have Hypercollective onboard, we look forward to providing our customers a greater degree of interaction experience by offering them in-depth insights on consumer behaviour. This will not only help them understand granular details of what the consumer wants, but also enable businesses to undergo a smooth digital transformation.”

“The customer is all-pervasive, granulating their needs, wants and aspirations is the key to any successful service. Given this backdrop, this acquisition gives us the unique capabilities that will further complement our human-centered approach. Leveraging our mutual strengths, we are well-positioned to offer brand management, UI design, digital, creative, spatial and consumer research", added Minoo Dastur, President and CEO, Nihilent.

Pops said, “While technology plays a vital role for any enterprise, Hypercollective’s strengths in creating an interaction experience will be amalgamated with Nihilent’s consulting, design thinking, and technology capabilities which will enhance our offerings. I have always had a keen interest in technology, specifically in Artificial Intelligence (AI). I look forward to achieving that perfect balance between technology and creativity.”

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