Duff & Phelps analyses impact of Covid-19 on the value of IPL ecosystem

The IPL Brand Valuation Report 2019 considered various scenarios addressed by BCCI President Saurav Ganguly and estimated their impact on the IPL value

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Duff & Phelps analyses impact of Covid-19 on the value of IPL ecosystem

This is only the first quarter of 2020, but the year has already seen an unprecedented shutdown of global sports leagues due to Covid-19.

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Duff & Phelps has undertaken a study to analyse the impact of Covid-19 on the value of the IPL ecosystem, which was estimated in our IPL Brand Valuation Report 2019. The multinational financial consultancy firm considered various scenarios that were addressed by BCCI President, Saurav Ganguly, during his press conference over the weekend and estimated the impact on the IPL ecosystem’s value under each of those scenarios.

The scenarios considered are:

1) Scenario 1: Truncated IPL with the number of matches reduced to half, a high possibility as per BCCI.

2) Scenario 2: The entire IPL 13 season getting cancelled

The impact analysis has been carried out on the IPL ecosystem value calculated by Duff & Phelps last year, which was $6.8 billion in 2019. The analysis doesn’t reflect the current value of the IPL ecosystem that would have been estimated after considering the factors available post completion of IPL 2020.

Scenario 1: According to BCCI officials, in case the IPL season commences on April 15, it will be truncated as more than 15 days would have been lost by that time. In the analysis, Duff & Phelps assumed that in a truncated season, each team will play against the other only once, instead of the home and away format, thus reducing the number of league matches by half. It also factored in two situations — one where the spectators are allowed inside the stadium and another where the matches are played behind closed doors, effectively impacting the in-stadia revenues, including gate receipts and food and beverages. The impact of revenue loss on account of lack of gate receipts is negligible on the IPL value. It might in fact benefit the broadcasters if the shutdown persists and more people are forced to spend time at home, thus increasing the television audience for IPL, though none of the stakeholders including the broadcasters prefer this option. Further, Duff & Phelps factored in the loss of revenue from broadcasting and sponsorship, as broadcast partners and sponsors will renegotiate the contracts based on the number of matches being played. It considered the impact of a truncated tournament on the sale of official merchandising and associated revenues. Overall, under Scenario I, the IPL ecosystem value estimated by us last year is expected to reduce by $200 million to $350 million (3.0% to 5.0%).

Scenario 2: Under this scenario, the consultancy firm assumed the possibility of the entire IPL 13 getting cancelled, a high possibility if the current situation persists. This scenario will have a massive impact on the IPL ecosystem’s value as it will also consider larger economic and financial consequences.

In this scenario, the analysis considered two sub scenarios. First there is no impact on the next year’s edition and the second, a complete one year setback from the revenue perspective for all the stakeholders. In sub-scenario 1, Duff & Phelps considered nil cash inflow from the broadcaster or title and associate sponsors for the 2020 season as the same is assumed cancelled. Likewise, franchisees will not receive their share of revenue from the central pool nor will they be required to share profits with BCCI as part of their franchise fees. However, the analysis considered the expenses incurred by BCCI, IPL franchisees and other stakeholders with respect to advertising, promotional events and other general administrative costs, including salaries to their non-cricket playing staff, etc. In sub scenario 2, apart from the cash flow impact considered for the 2020 season, it also considered the economic impact due to the one year setback, where the analysis anticipated that the sponsorship revenues might not grow at desired levels next year due to the current disruption.

Under Scenario 2, Duff & Phelps estimate the IPL Ecosystem value to reduce by $700 million to $1,000 million range (approx. 10.0% to 15.0%). The analysis under this scenario does not capture a financial recession-like event that would further impact the IPL value.

The last such shutdown happened during World War II when all major sporting events across the globe, including the Olympics in 1940 and 1944, were cancelled.

This year, major sports leagues across the world, including EPL, La Liga, Seria A, NBA, Champions League and bilateral cricket tournaments have been suspended at least till the first week of April as governments scramble to contain the spread of the virus, which has been declared a global pandemic by the World Health Organisation.

UEFA Euro 2020 and COPA America 2020, the two major football events scheduled to take place this year in June, have also been pushed to 2021. Even the Olympics 2020 being held in Japan face the threat of cancellation or postponement if the pandemic does not subside in the next couple of months. More recently, the Indian Super League finals between ATK and Chennaiyin FC had to be played behind closed doors. 

The Indian Premier League (IPL) has also felt the heat of Coronavirus, with Board of Cricket Control of India (BCCI) deciding to postpone the start of IPL season until April 15 with no clear visibility of its start date and a major threat of cancellation looming around. The Government of India and various state governments have mandatorily banned public gatherings in view of public health and safety concerns. The government has also suspended visas from most countries, which might impact the availability of foreign players who are a vital cog in the IPL. Given this background, the options before BCCI are somewhat limited.

COVID-19 IPL Duff & Phelps BCCI President Saurav Ganguly