The Advertising Club (TAC) India is all set to host the upcoming edition of the Colors presents âEffie India Awards 2020â. The awards will again see the best-in-class brand stories and pioneering campaigns being celebrated by the industry.
The awards have received 862 entries â the highest ever garnered at the Effies in 19 years of its journey. Effies has also achieved the unmatched industry representation with around 326 industry thought leaders and professionals being a part of the 10 judging rounds held across three cities â Mumbai, Delhi and Bangalore.Â The Effie India Awards 2020 is scheduled to be held on January 10 at 6.30pm at the Seaside lawns of Hotel Taj Lands End.
Besides the established categories, in the 19th edition of Effies, the Advertising Club has also introduced interesting categories such as
â The Internal marketing Award
â The Disruptive Differentiators award
*Â Small Budgets - Products
*Â Small Budgets - Service
Mitrajit Bhattacharya, Chairperson of Effie Committee, said, âWith a record number of entries received, this year has been the best for Effie India in terms of participation.Â The Effie 2020 by adding new categories, bringing sharper definitions to existing categories, introducing new judging guidelines and having a separate jury for judging the coveted Grand Effie have helped evolve the highly coveted awards into an award with more structure and relevance, in lines with the Global Effie awards.â
He added, âI would also like to thank all the jury members comprising senior members of clients, agency and planning heads for their time across Mumbai, Delhi and Bengaluru to judge the most effective marketing work of the year.â
Partho Dasgupta, President of The Advertising Club, said, âEffies undoubtedly is the most definitive and coveted Advertising and marketing award of the country. Awarded to both the agency and client, it is the ultimate recognition and benchmark of effectiveness and efficiency that has added to the equity of the brand.Â I look forwards to seeing the category torchbearers and their work being celebrated at this prestigious awards event.â
While the list of finalist is put up on the Advertising Clubâs website www.theadvertisingclub.net, questions such asÂ â Who will win the coveted awards like the Grand Effie, Client of The year,Â Agency of the yearÂ and more will get answered on January 10. The event will be followed by cocktails and dinner.
The Awards will be presented by Colors with the Category Sponsors being Aditya Birla Capital for the Integrated Advertising Campaign category and UFO Moviez India Limited for the category Media and Entertainment Companies.
The Advertising Club is a 65-year-old industry body that provides a dynamic platform for professionals from the advertising, marketing, media, research and communication fraternity to gain from each otherâs experience.