Sambit Mohanty has joined McCann as Head of Creative - South. In his previous role as National Creative Director at JWT Delhi, he was responsible for the total creative output across verticals for JWTâs largest office in South Asia.
Mohanty had previously worked at McCann as Executive Creative Director in 2012.
An alumnus of the Indian Institute of Mass Communication (IIMC) New Delhi, Mohanty has spent over two decades in advertising and design across agencies such as Lintas, DDB-Mudra, Leo Burnett and Elephant Design.
Given his diverse experience, Mohanty has helped build brands like Airtel, Apollo Tyres, Coca Cola, Hero Motors, Adidas, Bata, Wrigleyâs, Carrier-Midea, Reckitt-Benckiser (Dettol, Mortein, Harpic), Patanjali, McVities, Nestle, HP, BBC World, Chevrolet, Hitachi, Tanishq and many more.
In the course of his career, Mohanty has won multiple international awards including Cannes Lions, D&AD, Spikes. And closer home, Effies, Kyoorius and Abbies.
Ashish Chakravarty, Executive Director and Head of Creative, India, said, âSambit is a fantastic new addition to our creative firepower in the South. He is among those rare talents, who wield traditional and new media with equal flair. And his very self-assured leadership style inspires great confidence in clients, as well as creative teams. Insanely well-read, much awarded, and crazy fun to party with, I am confident that with Sambit at its creative helm, we will be hearing a lot more crackle from our South operationsâ.
Dileep Ashoka, Head South India Operations, said, âWe are very happy to have Sambit join us in Bangalore. His creative leadership will add further impetus to a strong and well-oiled machine that we already have in the South. He brings with him the right mix of qualities that will work as a multiplier force to the talent and hunger we already have. We all look forward to our future together.â
Prasoon Joshi, Chairman McCann Asia Pacific and CEO and CCO, McCann Worldgroup India added, âI am delighted to welcome Sambit Mohanty back to the McCann family. Sambit has a keen and an even more experienced eye now for craft and a desire to constantly reinvent himself. Moreover, hisÂ understanding of strategy and brands will add another dimension to theÂ valued client partnerships in our South operations.â
Mohanty said,Â âToday if thereâs anyone agency thatâs firing on all cylinders, itâs McCann. And with a creative stalwart like Prasoon at the helm, itâs bound to reach even greater heights. So the opportunity of working with him and partnering a highly talented and passionate team was too good to pass up. South is a rapidly growing market with some truly exciting brands and Iâm thrilled to be part of this voyage.â