The Minimalist, a full-fledged design and digital solutions company, has won the digital and social media mandate of lifestyle retail brand, Tynimo. The mandate includes managing Tynimo’s social media presence, digital engagement, digital strategy and online reputation. The agency will also be responsible for all digital media buying for Tynimo. The account was won following a multi-agency pitch and will be handled from the agency's Mumbai office. It will work towards strengthening Tynimo’s digital position and differentiate its offerings from among competitors.
Vaibhav Jain, Director, Tynimo, said, “With The Minimalist as our digital partner, we look forward to targeting our prospective customers strengthening brand presence in India. We liked the way they approached the strategy, their ideas and the energy of the team. We are looking forward to a buzzing year ahead with them and wish them all the best.”
Speaking on the account win, Himanshu Gander, Director of corporate centre, The Minimalist, added, “We're proud to partner with Tynimo in their digital journey. As a full-service digital solutions agency, we're uniquely poised to innovate creatively and efficiently in the evolving world of digital marketing. With this mandate, we look forward to helping Tynimo in engaging with the audience in the digital space. We look forward to setting new benchmarks as we synergise our efforts with those of the brand.”