Online real estate platform Magicbricks has announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors, who will feature in its campaigns in the future.
The signing of these two popular Bollywood actors points to a stepping up of marketing investments as the brand chases aggressive traffic and market share.
Prasun Kumar, Marketing Head, Magicbricks, said, “Being the category leader, Magicbricks has always been at the forefront of capturing consumers’ imagination driven by deep insights. With our scale and size, we have now decided to associate ourselves with two leading actors to drive bigger consideration and preference for the brand. Both Ayushmann and Kriti have a huge fan following and that is going to help the brand penetrate newer segments. I welcome Ayushmann and Kriti to the Magicbricks family and hope for a long and fruitful association.”
Talking about his association with Magicbricks, Khurrana said, “Throughout my career, I have shifted homes, starting from a humble PG to where I am today. Magicbricks connects with the deepest desires of every Indian to own their own home. Magicbricks is the largest and the No.1 player in the online real estate industry and associating with a leader brand gives me the opportunity to connect with the masses.”
Sanon added, “Property seeking journey can often be hectic. I have seen my friends and family shifting homes every now and then and how hectic it can be. It is always great to have a brand like Magicbricks that stays with you through every step of the process. Magicbricks as a brand evokes lot of emotions because having your own home is always special. It feels splendid to be part of a brand that is involved in people’s home buying journey.”