VFS Global, a leading outsourcing and technology services specialist for governments and diplomatic missions worldwide, has appointed L&K Saatchi & Saatchi as its global creative agency. L&K Saatchi & Saatchi won the mandate following a multi-agency pitch, in which leading agency groups participated across multiple rounds of pitching. L&K Saatchi & Saatchi will manage VFS Global’s marketing and branding mandate for all its operations worldwide.
VFS Global is at an important juncture of its brand journey as its looks to strengthen the brand among its consumers, drive engagement and increase awareness about its vast portfolio of product and services.
Belson Coutinho, Chief Marketing Officer, VFS Global, said, “Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focusing on building a strong consumer brand and enhanced customer experience. I am excited to have L&K Saatchi & Saatchi on board, which I believe is the right partner to collaborate with in our journey and take brand VFS Global to the next level.”
Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi, said, “We are excited and very pleased that we got this mandate from VFS Global after a tough pitch. VFS Global is the pioneer and innovator in the travel support services business and it will be a very interesting category for us to produce some great marketing campaigns together.”
VFS Global has a Swiss parentage and is a portfolio company of EQT, a leading global private equity firm headquartered in Stockholm, Sweden. With over 3,100 application centres across 147 countries and over 205 million applications processed since inception in 2001, VFS Global is the trusted partner of 63 governments.