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TheSmallBigIdea bags social media mandate for two Balaji Telefilms movies

The agency will be responsible for the ideation and execution of the digital promotion of ‘JudgeMentall Hai Kya’ and ‘Jabariya Jodi’

Full servicing digital agency, TheSmallBigIdea has been awarded the social media mandate for Balaji Telefilms’ two upcoming movies ‘JudgeMentall Hai Kya’ and ‘Jabariya Jodi’, following a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the two movies set to release on July 26 and August 2.

The agency will be responsible for managing the entire social media mandate for both the movies. In addition, TheSmallBigIdea in collaboration with Balaji Telefilms will strategise video concepts for both movies to generate digital impact across social media platforms.

Harikrishnan Pillai

Harikrishnan Pillai, CEO, The Small Big Idea, said, “‘JudgeMentall Hai Kya’ is our first project with Balaji Telefilms and we are quite upbeat about the association. Our responsibility is to make the promotional story-telling as exciting as the film’s plot itself. It is an exhilarating experience devising and executing the plan with the team at Balaji Telefilms. The approach for Jabariya Jodi is quite different from that of JudgeMentall Hai Kya but the excitement remains the same.”

TheSmallBigIdea provides services such as social media management, video content production, digital media planning and buying, social listening and ORM services, augmented and virtual reality among other ancillary marketing services. Recognised for their propriety creative-tech tool ACE, ‘The Small Big Idea’ has enabled brands to arrive at campaign messaging by integrating insights from social sentiments and enterprise data.

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