Meesho is an online marketplace that connects sellers with customers on social media platforms such as WhatsApp. The four-year-old startup claims to have a network of more than 2 million resellers who largely deal with apparel, home appliances and electronics items.
It facilitates a three-way marketplace enabling resellers, SMBs, and micro-entrepreneurs across India to connect with potential buyers using social media. A majority of these entrepreneurs are women who are realizing their dream of owning a business for the first time.
Ajit Mohan, Vice President and Managing Director, Facebook India, said, “Facebook is an ally for India's economic growth and social development. We are excited about India and its rapidly rising Internet ecosystem. With this investment in Meesho, we want to fuel a business model that can result in rapid job creation and the rise of a female entrepreneurial class in India. We love that the company is translating the power of online communities to expand economic opportunity for all of India, and especially women.”
Vidit Aatrey, Co- Founder, Meesho, said, “It's been an amazing journey for the Meesho team and we cannot wait to do more as we work towards our goal of building a bigger community and enabling millions of entrepreneurs to be successful. Over the last 4 years we've grown from our humble beginnings at IIT, to 15,000 suppliers and 2,000,000 resellers throughout India. We share a common goal with Facebook - to enable community and help small businesses grow. This commitment from Facebook will help us leapfrog towards our goal.”