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Twitter introduces product features, unique emojis, content partnerships for best of live cricket this #CWC19

Fans can stay on top of every game with Twitter’s live scorecard experience in-app. They can support their favourite teams in Cricket World Cup by using a jersey emoji. Twitter partners with ICC to bring highlights and behind-the- scenes content after every match

Cricket fans can tune in to @ICC Cricket World Cup on Twitter, which will run till July 14 in England and Wales. Fans will be able to follow all the live action around #CWC19 on Twitter and talk about what’s happening in the world of cricket.

In a first-of-its kind product experience in cricket, the platform has made it easier and more compelling by allowing fans to track the games in real time through a unique live scorecard in the app.

Fans can tap on the Twitter Moment Tweeted by @MomentsIndia, follow the scores in real-time, as well as see multiple timelines of latest tweets, top commentary and videos. This live product experience, as well as additional Twitter Moments, will help cricket fans find the most engaging tweets from teams, players, commentators and other fans during #CWC19.

Another feature is Twitter’s new breaking news notifications. In India, Twitter recently launched a push notification feature, where the platform occasionally pushes personalised news notifications in sports, entertainment or current affairs so people can stay more connected to what’s happening in their world. By tapping on this notification, users will be taken to a Twitter Moment about the breaking news topic. People will be served these notifications based on their interests via a combination of work by Twitter’s curation team and algorithms. The curation team includes a number of former journalists and people who used to work in newsrooms. Any user can turn off these notifications by visiting their settings and toggling to turn off the feature.

Twitter has partnered with ICC to bring fans highlights and behind the scenes content after every match

Through Twitter’s content partnership with the International Cricket Council, the @ICC and @cricketworldcup official handles will be natively tweeting video highlight clips from each game, recapping every match. The handles will also be tweeting unique videos, behind-the-scenes content and interviews with captains, enabling fans to connect with players and experts and learn their favourite plays, moments and more right on Twitter.

New jersey emojis

This Cricket World Cup, people can tweet with a special trophy emoji for the tournament and team slogans for each of the 10 teams playing in the #CWC19 unlock a special jersey emoji representing the official country kit, allowing fans to express their pride!

o   Afghanistan: #AfghanAtalan

o   Australia: #CmonAussie

o   Bangladesh: #RiseOfTheTigers

o   England: #WeAreEngland

o   India: #TeamIndia

o   New Zealand: #BackTheBlackCaps

o   Pakistan: #WeHaveWeWill

o   South Africa: #ProteaFire

o   Sri Lanka: #LionsRoar

o   West Indies: #MenInMaroon

Captain emojis on Twitter

What’s more, custom emojis for the team captains during the seven weeks of the tournament ensure every tweet about wickets taken, boundaries broken and games won is even more fun.

Along with @ICC, people can follow all the live updates through their favourite sports publishers on Twitter, too: 

Cricbuzz (@Cricbuzz) will air three live shows in English for every game during #CWC19 and in English and Hindi for every game that India plays as part of the #CricbuzzLive series. These shows will cover pre-match, mid-match and post-match commentary and analysis with some of cricket’s favourite experts. Using the hashtag #CricbuzzLive, fans can tweet their questions to the experts and join the conversation.

Cricket Next (@CricketNext) tracks the latest news and analysis with a panel of experts, providing input around the games in real-time. With their #EkCupAur hashtag, Cricket Next encourages Indians to tweet their wishes to team India to bring the cup home.

Fans can also follow Cricket Country (@Cricket_Country) for daily Twitter Moments and Twitter polls on audience predictions and expectations from key matches.

Rahul Pushkarna, Head of APAC Content Partnerships at Twitter, said, “Twitter has transformed the connection for fans to their favourite sport and athletes in India and across the world and nowhere is this truer than with cricket. Fans can catch live #CWC19 updates from their favourite teams, players, coaches, writers, celebrities and fellow fans on the platform. We are thrilled to associate with ICC for the Cricket World Cup 2019, and launch new product experiences that bring cricket lovers closer to the action.”

All the national teams competing this year in #CWC19 are active on Twitter. Follow this list of official accounts to get the latest updates on your favourite teams:

·       Afghanistan @ACBOfficials

·       Australia @CricketAUS

·       Bangladesh @BCBTigers

·       England @ECB_cricket

·       India @bcci

·       Pakistan @TheRealPCB

·       New Zealand @BLACKCAPS

·       South Africa @OfficialCSA

·       Sri Lanka @OfficialSLC

·       West Indies @windiescricket


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