This summer, ITC’s Engage On, the pocket perfume brand, has launched a unique range with the Engage On 2in1 perfume spray, a format that combines two fragrances in one pocket perfume pack. The innovation caters to the evolving grooming needs and the basic human need for variety.
With four fragrances for him and four fragrances for her, Engage On 2 in 1 enables consumers to spontaneously switch between different moods and occasions anytime, anywhere.
The Day & Night variant for men is a refreshingly intense mix of citrus and cool spices with aromatic and rich woody notes. Work & Party for men is a mix of mint, musk, fruity and floral, which is invigorating and playful. The Work & Party variant for women is an explosive combination of sensual juicy fruits, hint of modern orientals and opulent flowers that celebrate the different avatars of a woman. The Day & Night variant for women showcases the evolution with fresh, charming notes at the top, moving to playful mystery notes at the base.
Packed with 400 sprays, Engage On 2in1 offers a distinct immersive fragrance experience to complement the change in mood, occasion, time and company in just a quick swipe.
The innovative occasion-based matched fragrances are complemented by a television commercial. The film explores an important aspect of spontaneity and a special moment of love. Dance is used as an interactive dialogue between two individuals and communicates the product story in a simple narrative that helps you switch time and mood in a quick swipe.
Tista Sen, Regional Creative Director, Wunderman Thompson said, “Two perfumes in one pack promises to revolutionise the market. A young couple chooses to romance during the day and party all night long aided by the choice of perfume in their pocket. Cool and compact, this is every millennial’s must-have this season.”
Directors of the film, Namita Roy Ghose and Subir Chatterjee, added, “It was a fantastic experience to be given the opportunity to work on such an exciting new product concept. The crafting of the commercial involved multiple overlaid layers of CGI and live action.”
Available at just Rs 90 and packed with 400 sprays in each variant, Engage On 2in1 pocket perfumes is available across retail stores in India.
Client: Engage, ITC
Creative Agency: Wunderman Thompson, Kolkata
Regional Creative Director: Tista Sen
AVP & Senior Creative Director: Simone Patrick
AVP & Senior Creative Director: Ashish Pathak
Senior VP & Managing Partner: Vijay Jacob Parakkal
AVP: Soumya Chowdhury
Account Director: Sreemoyee Dutta
Director: Namita Roy Ghose and Subir Chatterjee
Production House: Namita and Subir Consultancy LLP
Title: Engage On 2-in-1 Pocket Perfume – Swipe to Play