Ogilvy won Agency Network of the Year at the APAC Effie Awards 2019 at the Awards Gala held at the Four Seasons Hotel, Singapore. A total of 79 metals were presented – 1 Grand Effie, 18 Golds, 23 Silvers and 37 Bronzes.
The Grand Effie or the Best in Show was also nabbed by Ogilvy India and client Vodafone for their case “Vodafone Sakhi” – a mobile-based safety service dedicated to protecting Women’s Privacy through private number recharges. Vodafone Sakhi was developed in response to the prevalent social issue of sexual harassment through mobile phones in India.
Their wins helped Vodafone attain the Brand of the Year and attain second place for the Marketer of the Year. Ogilvy India also clinched the Agency of the Year.
Ogilvy took home a grand total of 18 metals, consisting of 1 Grand Effie, 6 Golds, 4 Silvers and 7 Bronzes, which contributed to their count for the Network of the Year.
Presented for the first time, the Independent Agency of the Year award was awarded to KOO-KI, gaining credits for the case “Oyster Kanji Dictation” for their client Hiroshima Prefecture.
Leading the metal count for countries is India with 14 Metals and 1 Grand Effie. In second and third place respectively was Australia with 14 metals and New Zealand with 13 metals each.
Charles Cadell, Chairman of the APAC Effie Awards 2019, said, “We saw that the Asian pursuit of excellence has not slowed. This year, we saw many markets performing better compared to last year. It is clear that marketing excellence in Asia is, at last, becoming more broad-based in its choice of habitat – not least driven by the new digital and social platforms in which our region often leads the world”.
The Special Awards are given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists. This year’s Special Awards Winners were:
|
|
Brand of the Year |
Marketer of the Year |
Independent Agency of the Year |
Agency of the Year |
Agency Network of the Year |
|
Winner |
Danzhai Wanda Village
Vodafone India |
Insurance Australia Group |
KOO-KI |
Ogilvy India |
Ogilvy |
|
2nd Place |
- |
Nestlé
Vodafone Idea
Wanda Group
|
The Womb Communications |
DDB New Zealand |
BBDO Worldwide |
|
3rd Place |
Swann Insurance |
- |
BMF
Scoundrel
The Sweet Shop |
Barnes, Catmur & Friends Dentsu
Ogilvy Beijing
|
McCann Worldgroup |
Full winners’ list:
|
Entry Title |
Category |
Client |
Lead Agencies |
Contributing Agencies |
Country |
|
GRAND EFFIE |
|||||
|
Vodafone Sakhi |
IT/Telco |
Vodafone Idea |
Ogilvy India |
- |
India |
|
GOLD |
|||||
|
"Unforgettable Bag" |
Positive Change Environmental – Brands |
Tesco Malaysia |
Grey Worldwide Malaysia |
- |
Malaysia |
|
Sindoor Khela - No Conditions |
Positive Change Social Good – Brands |
The Times Of India |
FCB India Group |
- |
India |
|
|
|
|
|
|
|
|
For the Real Engine of the Truck |
Automotive |
Castrol India |
Ogilvy India |
- |
India |
|
Three Minutes |
Consumer Electronics and Durables |
Apple China |
TBWA\Media Arts Lab Shanghai |
OMD China |
China |
|
Inconvenience Stores |
Financial Products & Services |
Swann Insurance |
CHE Proximity |
- |
Australia |
|
Inconvenience Stores |
Small Budget- Services |
Swann Insurance |
CHE Proximity |
- |
Australia |
|
Vodafone Sakhi |
IT/Telco |
Vodafone Idea |
Ogilvy India |
- |
India |
|
Oyster Kanji Dictation |
Food |
Hiroshima Prefecture |
I&S BBDO / KOO-KI |
- |
Japan |
|
Oyster Kanji Dictation |
Small Budget- Products |
Hiroshima Prefecture |
I&S BBDO / KOO-KI |
- |
Japan |
|
Re:scam |
IT /Telco |
Netsafe |
DDB New Zealand |
Mango |
New Zealand |
|
Re:scam |
Brand Experience - Services |
Netsafe |
DDB New Zealand |
Mango |
New Zealand |
|
IBM Live Leads |
Business-to- Business |
IBM |
Ogilvy Singapore |
- |
Singapore |
|
52 Mayors of Danzhai |
Influencer |
Dalian Wanda Group |
Ogilvy Beijing |
- |
China |
|
52 Mayors of Danzhai |
Social Media Marketing |
Dalian Wanda Group |
Ogilvy Beijing |
- |
China |
|
Break in Case of Little Emergencies |
Shopper & e- Commerce Marketing |
Nestlé Philippines |
McCann Worldgroup Philippines |
- |
Philippines |
|
The Face of Change |
Small Budget- Services |
Movember Foundation |
Barnes, Catmur & Friends Dentsu |
MKTG Amnet Dentsu Aegis Carat |
New Zealand |
|
Savlon Swasth India Mission |
Sustained Success |
ITC |
Ogilvy India |
- |
India |
|
Coca-Cola Faces of the City |
Youth Marketing |
The Coca- Cola Company |
McCann Worldgroup China |
- |
China |
|
SILVER |
|||||
|
The Great Foodie Debate |
Beverages Non-Alcohol |
PepsiCo |
BBDO Pakistan |
- |
Pakistan |
|
Unleashing the Golden® Crumpet |
Food |
George Weston Foods |
BMF |
- |
Australia |
|
How Purpose Led Purchase |
Food |
Mondelez India Foods |
Ogilvy India |
- |
India |
|
Why Gamble With Your Holiday? |
Government / Institutional |
Singapore Tourism Board (STB) |
TBWA\Singap ore |
Zenith Singapore |
Singapore |
|
The Long Awaited First Touch |
Household/ Home Products & Services |
Procter & Gamble |
Saatchi & Saatchi |
- |
China |
|
Everyone Is An Amazing Book |
Retail |
Amazon |
MRM//McCan n Shanghai |
- |
China |
|
Lotto: Imagine |
Media, Entertainment & Leisure |
New Zealand Lotteries |
DDB New Zealand |
The Sweet Shop Scoundrel |
New Zealand |
|
Coca-Cola Faces of the City |
Brand Experience - Products |
The Coca- Cola Company |
McCann Worldgroup China |
- |
China |
|
Inconvenience Stores |
Brand Experience - Services |
Swann Insurance |
CHE Proximity |
- |
Australia |
|
The Beauty of Temperature |
Branded Content |
Thermos |
McCann Tokyo |
- |
Japan |
|
Hair Talk |
Branded Content |
Unilever Asia |
J.Walter Thompson Bangkok |
- |
Thailand |
|
Mother's Love Express |
Branded Utility |
Nestlé Taiwan |
Ogilvy Taiwan |
- |
Taiwan |
|
52 Mayors of Danzhai |
Asia Pacific Brands |
Dalian Wanda Group |
Ogilvy Beijing |
- |
China |
|
Re:scam |
Data Driven |
Netsafe |
DDB New Zealand |
Mango |
New Zealand |
|
Digital Goliaths. Physical David! |
David vs Goliath |
Saregama India |
The Womb Communicati ons |
- |
India |
|
How One Word EOFYTHING |
Seasonal Marketing |
Officeworks |
AJF Partnership |
Haystac AKQA Columbus Initiative |
Australia |
|
Everyone Is An Amazing Book |
Shopper & e- Commerce Marketing |
Amazon |
MRM//McCan n Shanghai |
- |
China |
|
Break in Case of Little Emergencies |
Small Budget- Products |
Nestlé Philippines |
McCann Worldgroup Philippines |
- |
Philippines |
|
Everyone Is An Amazing Book |
Social Media Marketing |
Amazon |
MRM//McCan n Shanghai |
- |
China |
|
Lotto: Imagine |
Sustained Success |
New Zealand Lotteries |
DDB New Zealand |
The Sweet Shop Scoundrel |
New Zealand |
|
How Unity Returned Lamb To Growth |
Sustained Success |
Meat & Livestock Australia |
The Monkeys |
- |
Australia |
|
Vodafone Sakhi |
Positive Change Social Good – Brands |
Vodafone Idea |
Ogilvy India |
- |
India |
|
BRONZE |
|||||
|
For the Real Engine of the Truck |
Positive Change Social Good – Brands |
Castrol India |
Ogilvy India |
- |
India |
|
Kupu |
Positive Change Social Good – Brands |
Spark New Zealand |
Colenso BBDO |
- |
New Zealand |
|
Don't Die Wondering |
Positive Change Social Good – Non- Profit |
FCAI |
The Monkeys |
The Media Store Accenture Interactive |
Australia |
|
Declaring War On Norway |
Positive Change Environmental – Brands |
Meridian Energy |
Barnes, Catmur & Friends Dentsu |
OMD New Zealand |
New Zealand |
|
The Bridal Uniform |
Positive Change Social Good – Non- Profit |
UN Women Pakistan Ali Xeeshan Theater Studio |
BBDO Pakistan |
Mint PR |
Pakistan |
|
The Big Question |
Beverages – Alcohol |
Beam Suntory |
The Monkeys |
- |
Australia |
|
MILO Powder - Back in the Game |
Beverages Non-Alcohol |
Nestlé MILO Vietnam |
Ogilvy Vietnam |
- |
Vietnam |
|
Coca-Cola Faces of the City |
Beverages Non-Alcohol |
The Coca- Cola Company |
McCann Worldgroup China |
- |
China |
|
Bodybuilder |
Beauty & Wellness |
Unilever |
Ogilvy Singapore |
- |
Singapore |
|
Vicks Touch of Care |
Healthcare |
Procter & Gamble, VICKS |
Publicis Singapore |
- |
Singapore |
|
TOUCH |
Healthcare |
Johnson & Johnson Indonesia |
BBDO Indonesia |
DDB Tribal UM Indonesia Golin Indonesia |
Indonesia |
|
The Algorithm Agent |
Financial Products & Services |
Standard Chartered Bank |
TBWA\Hong Kong |
- |
Hong Kong |
|
NRMA Insurance: Help is Who We Are |
Financial Products & Services |
Insurance Australia Group |
The Monkeys |
- |
Australia |
|
How Tower Simplified Insurance |
Financial Products & Services |
Tower Insurance |
Barnes, Catmur & Friends Dentsu |
iProspect |
New Zealand |
|
Stand by Tough Moms |
Household/Ho me Products & Services |
SC Johnson |
BBDO India / BBDO Energy |
- |
India |
|
The Face of Change |
Government / Institutional |
Movember Foundation |
Barnes, Catmur & Friends Dentsu |
MKTG Amnet Dentsu Aegis |
New Zealand |
|
|
|
|
|
Carat |
|
|
Little Can Be Huge |
IT /Telco |
Spark New Zealand |
Colenso BBDO |
- |
New Zealand |
|
KFC Buckethead Army |
Restaurants |
KFC Australia |
Ogilvy Sydney |
- |
Australia |
|
How One Word Changed EOFYTHING |
Retail |
Officeworks |
AJF Partnership |
Haystac AKQA Columbus Initiative |
Australia |
|
"Unforgettable Bag" |
Retail |
Tesco Malaysia |
Grey Worldwide |
- |
Malaysia |
|
52 Mayors of Danzhai |
Travel / Tourism |
Dalian Wanda Group |
Ogilvy Beijing |
- |
China |
|
Declaring War On Norway |
Other Products & Services |
Meridian Energy |
Barnes, Catmur & Friends Dentsu |
OMD New Zealand |
New Zealand |
|
The Other Sanders |
Corporate Reputation |
QSR Stores |
Reprise |
- |
Malaysia |
|
Inconvenience Stores |
Branded Content |
Swann Insurance |
CHE Proximity |
- |
Australia |
|
Vodafone Sakhi |
Branded Utility |
Vodafone Idea |
Ogilvy India |
- |
India |
|
Fertile Farming Life |
Business-to- Business |
Hydro Thai |
McCann Worldgroup Thailand |
- |
Thailand |
|
Using Data to Set Bike Riders Free |
Data Driven |
|
Toaster |
- |
Singapore |
|
The Algorithm Agent |
Data Driven |
Standard Chartered Bank |
TBWA\Hong Kong |
- |
Hong Kong |
|
Oyster Kanji Dictation |
Media Content Partnership |
Hiroshima Prefecture |
I&S BBDO / KOO-KI |
- |
Japan |
|
Making the Backpack, A Swagpack |
Influencer |
Samsonite South Asia |
Mccann Worldgroup India |
- |
India |
|
A Dream Fulfilled |
Influencer |
Digi Telecommuni cations |
Naga DDB / MindshareWor ld Malaysia |
Mojo Films PersonEdge Geometry Global |
Malasyia |
|
|
|
|
|
Reprise Digital |
|
|
SelfieSTIX |
Media Innovation |
Mars New Zealand |
Colenso BBDO |
- |
New Zealand |
|
Snickers Hunger- Free Airlines |
Seasonal Marketing |
Mars China |
BBDO China |
- |
China |
|
Head vs Heart |
Seasonal Marketing |
Tabcorp |
Clemenger BBDO |
- |
Australia |
|
For Every Bachelor and Bachelorette |
Small Budget- Services |
Australian Marriage Equality |
Leo Burnett Melbourne |
AIRBAG Productions |
Australia |
|
FANtastic Breaks |
Sponsorship/E vents and Engaged Communities |
Vodafone Idea |
Ogilvy India |
- |
India |
|
Dirt is Good - Ongoing |
Sustained Success |
Unilever |
Unilever |
Edelman India Jack in The Box |
India |
|
Making the Backpack, A Swagpack |
Youth Marketing |
Samsonite South Asia |
McCann Worldgroup India |
- |
India |
