Orient Bell Limited's new spot shows big solutions for small bathrooms
The campaign conceptualised by Foxymoron highlights space-efficient solutions for small bathrooms with its tile range and gives expert solutions that help any space look larger without increasing its size
Orient Bell Limited, the manufacturer of ceramic and vitrified tiles, has launched a marketing campaign called ‘Chote bathrooms ke bade solutions’ (big solutions for small bathrooms).
The campaign highlights space efficient solutions for small bathrooms with their extensive tile range and expert solutions that help any space look visually larger without increasing its actual size.
The digital campaign has taken a relatable yet humorous approach to an often neglected problem and ambition for homeowners. In the current cramped real estate environment, first-time and middle-class homeowners tend to drive the demand for compact and convenient homes. In such a scenario, Orient Bell Limited concluded that home sizes are not keeping up with people’s aspirations and people are constantly faced with the dilemma of how to make their bathrooms, which often are the smallest room of the house, look more spacious.
A series of 20-second videos highlights the protagonist in various everyday scenarios while showcasing how often bathrooms get ignored during home renovation decisions. Given that bathrooms allow for both functional and aesthetic experiences, the campaign highlights Orient Bell Limited as a dedicated solution provider to this problem, with a range of solutions, and an expert team just a missed call away. The campaign on ‘Chote bathroom ke bade solutions’ recognises the need of customers for spacious bathroom solutions and endeavours to provide them with a sense of satisfaction that even a small bathroom can look beautiful and spacious across homes of all formats and sizes.
This campaign will have a 360-degree reach and has been launched across cities via digital and social media platforms, to be followed by retail, print and outdoor media. It will further be supported by on-ground surveys and activations for additional data points to better reach out and engage with target audiences in key cities across the country.
Alok Agarwal, Chief Marketing Officer, Orient Bell Limited, said, “The idea for this campaign was to bring to light the problem that middle-class homeowners face. They often ignore their bathrooms when it comes to tile solutions, and are faced with the predicament of trying to make it look bigger. We feel that through our tile and expert solutions, we can help them overcome this problem. Through this campaign, our aim is to reach out to all touch points in the country and cement our position as an industry leader and be the go-to choice for consumers for their tiling needs to bring their dream bathrooms to life.”
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