Digital marketing solution provider iCubesWire has introduced an AI-enabled engaging tool for brands opting for video marketing. To begin with, the focus will be on women-oriented and real estate inventories.
According to a survey by Renderforest, 86% of online marketers use video content. 4.6 billion video ads are watched online each year. Experts say that the tool can be incorporated with audio-visual ads to track interest points and drive the user to respond towards effective lead generation. The survey found that 78% of users have reported more traffic on their websites after using videos. The tool is likely to help in different aspects of digital marketing such as increasing brand awareness in real time and understanding different customer needs right from the promotional stage. The data garnered will enable analytics for scaling up the engagement rate remarkably.
Sahil Chopra, Founder and CEO, iCubesWire, said, “The AI-interactive tool can be applied as an inbuilt tool with any video format. Also, this opens up a big scope for brands to focus deeper on targeted inventories with respect to audience. We are ready to deliver AI solutions in the domains of women-oriented inventories and real estate immediately. Inventories in other domains will be ready to address in a very short time as the integration in the tool is taking place with rapid pace.”
For 2019, the statistics look promising as 93% of users consider video creation a priority. Video ads integrated with the AI interactive tool can cater to different needs of the marketers and could be a crucial game changer in strategizing to lead the competition with automated conversations.