Aaj Tak has claimed that it has broken all news viewership records in Week 9 of 2019, banking on BARC India’s viewership data released to its subscribers. While the channel was No. 3 across the television universe, it raced past Hindi general entertainment channels during the crucial four-day period dominated by the airstrike by India, the dog fight of Indian and Pakistani jets, news about Abhinandan’s release and the day he was set free. [Source: BARC, TG:15+, Market: HSM, Period:wk-09'19,Gross Impression in 000s]
|
Channel |
Wk-09'19 |
Channel |
last 4 Days |
|
Zee Anmol |
6,18,402 |
Aaj Tak |
3,69,029 |
|
STAR Plus |
4,65,102 |
Zee Anmol |
3,08,004 |
|
Aaj Tak |
4,62,693 |
STAR Plus |
2,73,851
|
Among news channels, Aaj Tak garnered more than 40% higher viewership as compared to the next Hindi news channel in Week 9. This margin was 47% during the last four days.
|
Channel |
Wk-09'19 |
last 4 Days |
|
Aaj Tak |
4,62,693 |
3,69,029 |
|
ABP News |
3,30,055 |
2,50,329 |
In terms of reach, Aaj Tak reached 21 crore individuals in Week 9 across genres, the channel claims. [Source: BARC, TG:2+, Market: HSM, Period: Week 9'19, Coverage in 000s]
|
Channel |
Cov'000s |
|
TOTAL |
7,74,136 |
|
Aaj Tak |
2,10,091 |
|
ABP News |
1,93,664 |
|
Colors Cineplex |
1,79,368 |
|
STAR Utsav Movies |
1,68,392 |
|
Sony Wah |
1,67,606 |
|
Republic Bharat |
1,62,789 |
|
India TV |
1,61,722 |
