Denver, the premium fragrance brand for men, has appointed Telugu superstar Mahesh Babu as its brand ambassador.
Through this appointment, Denver aims to tap into the massiveopportunity for fragrance brandsin the South Indian market. Itplans to launch a TVC featuring Babu to drive greater brand resonance with its target audience in the region during the first phase of the association.
Denver has positioned itself as a brand that celebrates the spirit of success, targeting the dynamic youth segment of India.Staying true to its existing image, the brand zeroed in on Babu, one of the most admired celebrities in the region, toenhance the brand recall among its target audience.
Saurabh Gupta, Director (Marketing and Sales),Denver, said, “We’ve created deep inroads within Hindi-speaking markets with Shah Rukh Khan as our brand ambassador. Now we also have Mahesh Babu on board, one of the well-known superstars ofsouth India, as our second brand ambassador. Anicon and idol for the region’s youth, he is the perfect fit for the brand. We are confident that this association will enable us to reach out to and capture a much larger audience,thus significantly acceleratingour growth in the South Indian market.”
Babu said, “Denver is a brand that displays immense growth potential on the back of its excellent products. Its range of fragrances is perfect for men who thrive on their success and enjoy the better things in life. I am excited to be a part of Denver’s growth journey as its brand ambassador for South India and am looking forward to a long and mutually successful association.”
Denver currently enjoys a 2% market share in South India, while its pan-India market share stands at 7%. Through this partnership, Denver is eyeing a 300% boost in market shares across South India and aims tobecome the most preferred fragrance brand in the region, thus bolstering itslong-term vision ofevolving into an all-encompassing grooming brand for men over the next couple of years.