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Vinay Hegde is Chief Buying Officer of Madison Media

Hegde, who takes over from Neelkamal Sharma, has been with Madison Media for three years

Madison Media has announced the promotion of Vinay Hegde as Chief Buying Officer. He will report to Amol Dighe, CEO, Madison Media Ultra and Head of Investments. Madison Media’s buying teams across offices will now report to Hegde. Hegde takes over from Neelkamal Sharma, who has decided to pursue opportunities outside Madison Media.

Hegde has been with Madison Media for three years as Senior VP  Buying and is a part of Madison’s central buying team since 2016, and worked across agency’s clients. Hegde has over 25 years of experience, having worked at Mindshare Fulcrum for over 10 years, where he handled buying for the Unilever business. He has also worked with Disney as Director, Revenue Strategy, in addition to having worked at Starcom, HTA and Percept.

Vikram Sakhuja, Group CEO, Madison Media and OOH, said, “I am delighted to have Vinay head our Buying. He brings analytic and strategic strength to our Buying function, and is ideally suited to discover new Buying and Trading Models in this highly dynamic media environment. I would also like to thank Neel for his contribution to Madison over the years.”

Dighe said, "I am confident that Vinay will enhance and strengthen Madison’s buying and deliver more value to clients through his strong negotiation skills and market understanding. He has an excellent rapport with Media Partners and his understanding of the Indian television environment is second to none. Always goes for a win-win.”

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