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Opera Ads adds new ad units to help advertisers increase engagement with target audiences

The new ad units are seamlessly integrated with apps and smartphone functionalities, removing the amount of clicks needed and improving the experience of both the advertiser and the user

Opera Ads has recently announced the addition of new ad units that will help advertisers increase engagement with their target audiences and maximise the performance of their online campaigns.

Opera Ads is an online advertising platform that seamlessly integrates into the Opera product portfolio and its 350 million global users.

The new ad units in Opera Ads are seamlessly integrated with apps and smartphone functionalities, removing the amount of clicks needed and improving the experience of both the advertiser and the user. This means that people no longer need to remember phone numbers or copy and paste email addresses or annoying codes to get the information or service they need.

These ad units are automatically integrated with popular services such as WhatsApp and Facebook Messenger and allow interaction through formats like USSD, SMS messaging, or via phone calls.

“Opera Ads is changing the digital landscape of mobile advertisement within Opera’s key markets,” said Per Wetterdal, VP of Global Business Development at Opera. “The new ad units are unique to the mobile ad ecosystem, and provide access to Opera’s massive user base of more than 350 million users.”

New and unique ad units in Opera Ads

Expanding beyond browsers

Opera has set new growth plans worldwide by expanding its product portfolio beyond mobile applications and introducing new innovative online marketing platforms such as Opera Ads, OLeads and OList. With this strategy, Opera plans to maximise the online visibility of millions of businesses and continue the expansion of its online marketing platforms worldwide.

Get more information at https://www.opera.com/ads

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