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IdeateLabs hires Divya Ajitkumar as Business Head

Ajitkumar will be based in Mumbai and will report to Vrutika Dawda. She has over a decade of experience in the digital space

Divya Ajitkumar and Vrutika Dawda

IdeateLabs, the independent full-service digital-first creative agency, has appointed Divya Ajitkumar as Business Head. She will be based in its Mumbai office and will be reporting to the Director, Vrutika Dawda.

Ajitkumar has over a decade of experience in the digital space, having worked in highly organised and evolved markets with exposure to cutting-edge technology and access to top-tier publishers and clients in geos like NYC and London. Her roles involved collaborating across cross-functional teams like display, performance, search, affiliate and social and her core expertise lies in setting-up processes and solving complex business problems.

Prior to joining IdeateLabs, she has worked with companies like WeWork, O&M, iProspect and Starcom MediaVest managing brands like Coca-Cola, Samsung, Avon, Honda and RIM among others.

Her new responsibilities at IdeateLabs involve building new business as well as growing existing ones, planning, strategising, managing campaigns, growing P&L and managing stakeholders.

Dawda said, “Divya brings a lot of experience coupled with fresh ideas to the table. Her business values and ideals fit right into the culture and DNA of IdeateLabs. Divya will be playing a crucial role in multiplying businesses and strengthening relationships with existing and new clients along with the stakeholders. We look forward to having her on board, to aggregate and enhance the business.”

Ajitkumar said, “At IdeateLabs I have found a role that is both challenging and interesting.  Given the tremendous pressure to succeed in the Indian market, the only way to survive is to stand heads and shoulders over the rest. Where the differentiation between agencies is starting to blur, IdeateLabs has decided not to add to the chorus by being another commodity focused agency. Rather we are investing in products and IPs that drive value for clients through actionable results. Clients today have become just as digitally savvy as the agency. We are at the crux of a defining shift in the marketplace where we are seeing a lot of clients question the value of an agency. What they seek is a partner, a guide, an extension of themselves. Capitalising on key moments to drive their agenda is critical. Through digital, your opportunity is immense to demonstrate value addition by creating different business models that can help amplify their ROI.”

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