After almost a decade, Sangeetha Aiyer has stepped down from her mandate as Head - Marketing, Digital Business at Network18 Media & Investments Ltd. Industry sources confirmed the development with BestMediaInfo.com.
As part of her recent elevation, Aiyer was responsible for the marketing and brand initiatives of Network 18 Digital Platforms which include FirstPost, MoneyControl, CNBCTV18.com News18 English and News18 Vernacular.
In her previous avatar with Network18, as the Head, Marketing and Digital, A+E Networks|TV18 (the JV between A+E Networks and TV18), she played a significant role in spearheading the growth strategy for the JV, specifically the brand History TV18 and FYI TV18.
As one of the key founding members of the JV, Aiyer was instrumental in leading the launch strategy of History TV18 and FYI TV18 to formulating the bespoke production initiatives and marketing tentloples such as The Greatest Indian and Bollywood@100. Her efforts and astute marketing acumen have resulted in both brands being leaders in their respective genres.
The two very popular franchisees, OMG! Yeh Mera India and Small Budget Big Makeover in the factual and lifestyle space continue to be runaway hits in the factual & lifestyle genres, contributing to eyeballs not just on linear television but on social and digital platforms as well.
A wearer of several hats, Aiyer has also led branded content function for the JV to create cost â€“efficient solutions to achieve significant deltas in revenue. From conceptualising and executing display and digital sales solutions to long format branded content, she has been adept at identifying revenue growth opportunities and has successfully executed various content projects across formats and platform.
With a career spanning over 19 years, Aiyer is an experienced marketer with comprehensive experience across industries including radio, retail and advertising and has worked with organisations like Times Network, Reliance Media Network, Star Network and Arvind Brands to name a few.