After recently launching stores in Colaba (Mumbai) and Kolkata, India Circus by Krsnaa Mehta is now available on Pepperfry. The brandâs presence on the furniture e-commerce marketplace is a strategic initiative towards achieving an omni-channel presence. Their expected revenue from this association is 10-15% for FY 19-20
Over 400 SKUs are listed on the platform at launch. Thereâs everything ranging from an exhaustive range of home decor, lamps, lanterns, tumblers, glassware, serve ware to crockery, serving trays, serving bowls and table runners.
The Godrej brand currently retails through its e-commerce platform (http://www.indiacircus.com), its stores in Mumbai, Chennai and Kolkata; select shop-in-shop formats, and e-commerce marketplaces Myntra and Pepperfry. The brand aims to have 40 stores by 2020 and be online globally.
Speaking on the association with Pepperfry, Krsnaa Mehta, Founder and Executive Director, India Circus, A Godrej & Boyce Mfg. Co. Ltd., said, âBeing present on Pepperfry was a natural course for us to take as a brand. Our focus group is almost identical to theirs, so synergising with them seemed like an obvious choice. Our presence on Pepperfry is a step towards the omni-channel presence of India Circus.â
India Circus offers contemporary-chic, sophisticated, and affordable style for various areas of your life, from home decor to personal accessories. India Circus by Krsnaa Mehta is a Godrej & Boyce Mfg. Co. Ltd.
With this acquisition, Godrej aims to strengthen the position of India Circus as a lifestyle brand that offers home dĂ©cor, utilities, personal accessories and fashion products. Collaborating with India Circus is a strategic step towards complementing and strengthening the lifestyle brands of Godrej.