WPP to host India's first edition of 'WPP Commerce' in Mumbai on October 16

WPP will host its first-ever WPP Commerce event in India. Held at the Four Seasons Mumbai, the half-day event will feature open dialogue with global and local experts, along with workshops on ecommerce essentials and thought leadership.

As more millennials and Gen Z shoppers go online and the reach of online commerce extend beyond cities into smaller towns, strong growth opportunities exist for both e-commerce

players and businesses alike. Consumer trends of experiential shopping and the need for

wellness and premium products are also expected to drive good volume growth.

“Commerce is experiencing rapid growth in India, with increased internet and smartphone adoption signalling strong market opportunities for e-commerce players. We are excited to host WPP Commerce for the first time in India. Coupled with insights from industry stalwarts, this is a learning opportunity for all who are keen to understand how to cater to the next generation of shoppers,” said CVL Srinivas, India Country Manager for WPP.

Participants at WPP Commerce will have the opportunity to learn about mobile commerce, chat apps, omnichannel strategies, cross-platform capabilities, data optimisation, machine learning and conversational commerce. WPP agencies Geometry Global Encompass, GroupM, Kantar, Wunderman Thompson and VMLY&R will present workshops that demonstrate the use of innovative technology and creative marketing models.

WPP partners Adobe will also discuss how to strengthen shopper engagement through a

scalable platform, personalisation and customer intelligence, while Google will highlight why omnichannel shopping is relevant for winning consumers. As India emerges to be the second largest app ecosystem globally with users spending 90% of their time on apps, InMobi will showcase how to drive growth through in-app marketing for mobile commerce.

Other WPP Commerce topics include:

- Omnichannel Commerce: bridging the gap between offline and online

- Technology: enterprise level Ecommerce solutions built using AI/ML

- Role of Media: leveraging partnerships with marketplaces to help clients maximize their media spends

- Marketplaces: how to help sell better on MPs through strategy, content and media

- Analytics: to help predict online sales

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