TBC Consulting bags media duties for ChemDry

Jaipur-based TBC Consulting has bagged the media duties for ChemDry, the Indian franchisee-led home services and professional cleaning brand.

The account will be handled by the Delhi-NCR office of the agency. TBC Consulting will handle media and marketing duties for ChemDry in India.

TBC Consulting is a full service agency founded by Pawas Jain, with more than seven years of experience in the media industry and offers services across 360-degree marketing management, including digital media, video production, ATL & BTL and communications.

The marketing contract has been awarded by India Master Franchise, Concept Cleaning Franchising LLP, which is founded by Arunabh Sinha. He is the CEO of UClean, the chain of neighbourhood laundry stores in India, currently operating over 180 stores across 40 cities in India. The company operates master franchise rights for USA’s ChemDry brand in the home services segment and plans to open 100 franchisee-run ChemDry stores by 2020. The marketing duties of UClean are also handled by TBC Consulting since two years now.

ChemDry is an upholstery and indoor cleaning brand with over 4000+ franchisees across 3000+ locations worldwide including Europe, North America, Africa, Middle East, Pacific Rim and South America. UClean also recently acquired Delhi-NCR-based laundry chain, White Tiger Laundry. UClean works with companies across the domains of hospitality, e-commerce and lifestyle such as Oyo Rooms, Amazon, Christian Dior, Gucci, DLF, etc., catering to their home services requirements pan India.

Currently TBC Consulting handles media duties for a range of clients across industries, including automobile brands, pet retail stores, fintech startups, South Asia’s leading sports infrastructure company and many others.

Pawas Jain, Founder and CEO OneHMedia, said, “ChemDry’s mission is to redefine home services and become the largest professional cleaning brand in the country. We will be catering to their presence across India. We are excited to partner with the company on their mission, and also expand the relationship with UClean across their Brand Portfolios.”

Arunabh Sinha, Founder and CEO, UClean, said, “Over the last couple of years, we have emerged as the go-to brand for laundry and drycleaning for millions of Indians. As we expand our presence across tier-II, tier-III cities and international markets, we look forward to partnering with TBC Consulting to make all our brands synonymous with cleaning.”

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