Goodknight Power Activ+, a market leader in the liquid vaporiser category, has launched a digital film to address the myth of mosquitoes not biting during day time.
The film highlights how dengue-causing mosquitoes arrive in the morning and asks families to stay on guard not just at night but also after sunrise. With 50% more power, Goodknight Power Activ+ give families non-stop protection from dengue-causing mosquitoes all day and night.
Conceptualised by J Walter Thompson and executed by Classic films, the digital film showcases a family going through their morning routine. The mother switches off Goodknight Power Activ+ liquid vaporiser saying, “Who switched on Goodknight in the morning”. The film shows that people tend to switch off the liquid vaporiser in the morning. After a while, the mother comes back and notices that the machine is switched on again. She asks her husband and son but they act clueless.
The video ends with the husband and son playfully switching on the Goodknight Power Activ+ vaporiser and is caught by the mother who asks “Why”? The son replies saying, “Subah subah dengue ke macchar aake kat tay hai” and the father says, “Apni family ko bacha rahe the yaar”. The family shows their trust in Goodknight Power Activ+ as it gives non-stop protection from dengue-causing mosquitoes all day and night with 50% more power.
Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products Ltd, said, “Dengue mosquitoes are very active during the day and therefore it is very important to safeguard oneself at this time. However, around 92% of the population is unaware of the fact that day mosquitoes cause dengue, as per ‘Good Knight Dengue Awareness’ report from AC Nielsen. Moreover, children are the most vulnerable at this time. Goodknight, as a leader in the space, take it as a responsibility to introduce campaigns that bridges this awareness gap among people and urges them to stay protected from mosquitoes. With such initiatives, we are committed to offer superior products like Goodknight Power Activ+ which ensures complete protection from mosquitoes for the entire family.”
Goodknight Power Activ+ vaporiser contains 50% more Activ molecules. It comes with a high calibre porous wick with consistent flow and is compatible with all machines. When using Goodknight Power Activ+, one can switch between activ mode and normal mode, depending on the presence of mosquitoes.