Global content house Shemaroo Entertainment Limited has launched a new brand campaign ‘Success ka Formula’, showcasing content ranging from Bollywood, devotion and Gujarati. It stands on the company’s pillars of content and the platforms accessed by millions of viewers.
Looking at the consumer segmentation, Shemaroo has evaluated different channels to reach out to a larger consumer base. The campaign will be promoted across OOH, social media channels and digital mediums.
The Indian audience is engrained with Bollywood content, and consumers have now started accepting different genres. To tap on these consumers, Shemaroo has its content spread across different genres. The company has a huge bank of devotion content and has something special for every Indian. Services such as live streaming from shrines, devotional songs, discourses, documentaries are available on Shemaroo’s and partner platforms. For the Gujarati audience, Shemaroo has a wide array of Gujarati films, latest shows and plays, keeping every Gujarati fan in a happy space. It has over 1,900 Bollywood titles in the content library and over one billion views on Shemaroo’s Bollywood YouTube channels.