Dentsu Impact, the creative agency from Dentsu Aegis Network, has hired Binodan Sarma as Vice-President, Dentsu Impact Digital. The appointment will strengthen the digital and content marketing capabilities of the agency. Sarma will report to Amit Wadhwa, President, Dentsu Impact.
Sarma comes in with over 12 years of digital and data-driven marketing experience across a wide range of businesses in India and other geographies. His previous stints have been with Cheil Worldwide, Lumata Digital and Wunderman International. He has been part of multiple projects involving digital transformation and building content marketing excellence for companies across verticals. In his last stint at Cheil, Sarma managed and led award-winning digital and content marketing effort for Samsung India Electronics.
Sarma said, “Digital has evolved not just as a marketing vertical but has also become a touchstone to measure the success of the brand’s marketing efforts. Marketers have acknowledged this evolution by bringing in this transformation across their business line-up. They expect the same sync from the partners and agencies they work with. Dentsu Impact has been quick to address this need by strengthening their digital teams and investing in set-ups for content marketing. I am looking forward to this exciting journey with Dentsu Impact and the overall network.”
Talking about Sarma’s appointment, Wadhwa said, “The entire landscape of creative agency is changing and we at Dentsu Impact realised it a couple of years back when we started investing in digital. Now is the time to take this to the next level where we are getting a senior level resource like Binodan come in and take charge of Dentsu Impact Digital. Binodan will not only strengthen what we offer to the clients but will also help in transforming the existing talent to start thinking digital. I am extremely excited to have him on board.”