Saregama has launched its new campaign for Saregama Carvaan with a series of seven films focusing on the product and the magical moments it can create everyday with its music.
Saregama, The Womb, Director Amit Sharma and actor Gajraj Rao have come together to create this campaign that talks about the different features of the product.
Kumar Ajit, Senior VP Sales and Marketing, Saregama, said, âAfter its high on emotion campaigns like âAap ke pehle pyaar ke liye, Aap ki maa ke liyeâ, âIs Diwali aap kya sunnena chahenge shor ya sangeetâ, âJinhe aap kabhi keh nahi paaye unhe kahiye Thank youâ it was important to highlight Carvaan and its features in the most simplest manner. This is what our latest campaign is aimed at.â
Carvaan is shifting gears with a new campaign that brings alive the product and its features in a very interesting and funny way.
Carvaan is an easy-to-operate product, especially for the non-tech savvy music lovers. The product is very well-distributed across online platforms, modern trade and retail stores spread across Pan India.
Client: Saregama Carvaan
Agency: The Womb
Founders: Kawal Shoor & Navin Talreja
Business Partner: Heval Patel
Creative Partner: Anshu Sharma & Arnab Manna
Planning Partner: Nakul Jayadevan
Creative Strategist: Rohit Sharma
Production House: Chrome Pictures
Director: Amit Sharma
Producer: Poonam Wahi