My FM, the radio arm of DB Corp Limited, has launched a new brand jingle in collaboration with Bollywood music composer Rochak Kohli. Keeping in mind the brandâs philosophy of âAaj Kuch Accha Sunte Haiâ, the track extends the brand promise of spreading positivity among its listeners. My FMâs new jingle aims to give a renewed sound to the station and make the listening experience even better.
The jingle is written by Vayu, sung by Divya Kumar and has been performed by choreographer Melvin Louis.
Speaking on the jingle launch, Rahul Namjoshi, Chief Operating Officer, said, "With this amazing sound, we are entering into the festive season with a bang. At My FM, we have always believed in providing an outstanding listening experience. In the last four months, we have successfully launched three unique content properties like Cheers, Kumar Vishwas Show and Mafia Stories. Now, we are out with our new brand jingle which is pacey, peppy and unconventional. We are sure our listeners will sing and dance along this number."